Inc. (EMCI); Sonia Canonizado – Director of Elite Motors Commercial Inc. (EMCI); Edward Canonizado – President of Elite Motors Commercial Inc. (EMCI); Karl Castillo – Country Manager Motor Image Pilipinas Inc. (MIPI); Allen Pascual – National Sales and Network Management Senior Manager Motor Image Pilipinas Inc. (MIPI)
Motor Image Pilipinas Inc. (MIPI), the exclusive distributor of Subaru vehicles in the Philippines, recently held a ground-breaking ceremony to start the construction of its newest dealership in Angeles, Pampanga. The soon-to-rise facility aims to strengthen the Japanese brand’s presence in Northern Luzon. In line with this, MIPI tapped Elite Motors Commercial Inc. (EMCI) as its authorized dealer in Pampanga, which will greatly enhance customer service and accessibility for Subaru enthusiasts in the region.
The upcoming Subaru dealership will be located in Angeles City, a thriving economic hub in Pampanga, strategically connected to Metro Manila and neighboring cities. The dealership will feature a state-of-the-art 3S (Sales, Spare Parts, and Service) facility with a showroom displaying five vehicles and a service area equipped with five work bays. Construction is expected to be completed by mid-February 2025.
Edward Canonizado, President of EMCI, shared his excitement about the partnership, stating: “This dealership underscores our dedication to meeting the evolving needs of our customers. Subaru’s renowned Japanese and U.S. manufacturing heritage ensures quality and reliability, aligning perfectly with our goal of providing premium products and services.”
“Elite Motors’ expertise and strong aftersales service make them the ideal partner for this expansion. Their deep connections in Pampanga and Pangasinan assure our customers a seamless Subaru ownership experience. This is just the start, as EMCI will also manage other strategic locations in the region starting in 2025 and 2026,” said Karl Castillo, Country Manager of MIPI.
About Elite Motors Commercial Inc. (EMCI)
Founded in 2022, EMCI initially focused on premium motorcycles in Northern Luzon. The company has since diversified into retail and real estate. The leadership team, Edward and Sonia Canonizado, brings extensive experience in the premium automotive and product management sectors, ensuring customer satisfaction and business excellence.
Upcoming Activities
To celebrate the dealership’s progress, Subaru Pampanga invites the public to the following events:
- Service Caravan: November 24–30, 2024, at Marquee Mall, Angeles, Pampanga
- Mall Display: December 1–31, 2024, at SM City Clark, Pampanga
Test drive bookings are available through Subaru Pampanga’s official Facebook page: Subaru Pampanga Official FB or by contacting 0917 504 8855.
Subaru Showroom Locations
Subaru vehicles are available at various showrooms across Luzon, Visayas, and Mindanao:
Luzon
- Greenhills, Manila Bay, Global City, Alabang, Cavite, Pampanga (opening soon)
Visayas
- Cebu, Iloilo, Bacolod
Mindanao
- Cagayan de Oro, Davao
Stay updated through Subaru Philippines’ official Facebook: Subaru Asia PH and Instagram: @subaru.philippines pages.
