June 19, 2025 – Angeles City, Pampanga – Motor Image Pilipinas, Inc. (MIPI), the exclusive distributor of Subaru vehicles in the Philippines, has officially inaugurated its latest dealership along MacArthur Highway, Barangay Sto. Domingo, Angeles City. In partnership with Elite Motors Commercial, Inc. (EMCI), this marks Subaru’s continued expansion into Northern and Central Luzon.
A Strategic Addition to Subaru’s Network
The new Subaru Pampanga dealership features a modern 3S (Sales, Spare parts, and Service) facility, which includes:
A 210 m² showroom showcasing Subaru’s latest models
A 450 m² service area with multiple service bays
Comfortable customer amenities such as a children’s play area, massage corner, and coffee nook
Its location, near key expressways like the NLEX and SCTEX, strategically positions it to serve the region’s growing market.
Trusted Partnership for Growth
EMCI, established in August 2022 and previously known for distributing Vespa and Aprilia scooters in Pangasinan, is now expanding into the four-wheel segment through this venture.
Sonia Canonizado, CFO & EMCI Co-Founder, highlighted the mission:
“By opening this dealership, we’re not just selling cars — we’re bringing a trusted brand closer to the people who want and need it”.
Karl Castillo, MIPI Country Manager, emphasized Subaru’s commitment:
“Subaru Pampanga is more than just a retail outlet… Through our core technologies such as Symmetrical All‑Wheel Drive, the Boxer Engine, and EyeSight Driver Assist Technology, we offer … confidence, innovation, and lasting value”.
Official Launch & Operations
The showroom is now officially open, welcoming customers Monday through Saturday from 9 AM to 6 PM. Residents and prospective Subaru owners in Central Luzon can now enjoy firsthand access to Subaru’s latest line-up and comprehensive after-sales service.
What This Means for the Region
Further cements Subaru’s presence as the first dealership in Central Luzon.
Boosts local employment and supports Angeles City’s economic growth.
Signals EMCI’s transition into full-scale automotive retail, reinforcing their footprint in the North.
