RAM TrucksPH launch the TRX


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Since coming to its own, following its separation from Dodge, RAM has prided itself at producing the most powerful trucks in the world to support what trucks were originally designed to do — absolutely anything. From day one, RAM’s identity was to be a truck made for real truck owners. These are the men and women of the community with the spirit to lead, with the desire to build industries and push the boundaries, creating change and challenging convention. In a nutshell, “Built To Serve.”

Standing by this philosophy and being dedicated to the development of trucks that are the epitome of power, luxury, and utility has garnered RAM the award for Motortrend “Truck Of The Year” in 2019, 2020, and 2021. It has become the number one brand in pick-up trucks, surpassing other vehicles in terms of luxury, technology, and workhorse capability.

Such is the strength that comes with the launch of the RAM TRX. Likened to the legendary T-Rex, the RAM TRX is made for performance and for breaking down barriers, including the convention that pick-up trucks are only either for functional utility or a leisure outdoor adventure. To that, the TRX says, “Why not do both – and more?”

Built For Work And Play

Performance is a RAM truck’s middle name, right up there with power. The RAM TRX sits steadfast atop 18-inch black aluminum wheels, with a rugged frontage that highlights the modern RAM’s head logo and the flow-through badge lettering. It features a full LED Adaptive Front-lighting System (AFS), including twin bi-functional projector headlamps, fog lamps, and tail lamps. It also integrates new LED clearance lamps that are fixed into the hood scoop and front bumper flares to further amplify the aesthetic of the truck.

The RAM TRX runs on a supercharged 6.2-liter V8 HEMI engine, making it the fastest truck in the world, able to go from 0 to 60mph in 4.5 seconds. Otherwise known as the Hellcat engine, it produces a groundbreaking output of 702 horsepower and 881 Nm of torque. This combination of power allows the TRX to easily transition from a daily, reliable workhorse to the most exciting adventure partner.

The beauty of the RAM TRX lies in the functionality of the details. Along with the power of the engine and the 8-speed transmission, it is built with a new five-link independent rear suspension system that is tuned to deliver some of the best handling and ride comfort around, regardless of the road condition. It also comes with the all-new front and rear 2.6-inch Bilstein Black Hawk e2 adaptive performance shocks that is made specifically for the TRX to provide faster reaction time, exceptional damping, and heat dissipation when traveling at speed through rougher terrain.

To compensate for the high-pressure impact brought about by the wideness of the truck, the RAM TRX has an improved airflow ventilation system that allows air to come up through the flow-through R-A-M badge header and through the hood scoop and side fender vents. This lessens the high pressure at the corners of the truck and provides unbeatable ventilation that is required to keep the truck at its safest, most optimum level.

Not Your Ordinary Workhorse

Luxury is in short supply with trucks, as these two words are rarely used in the same sentence. That changes with the RAM TRX. The TRX is all about being the all-around, and that includes appeasing the most discerning car owner, who wants a vehicle that will not only deliver when it comes to business, but especially when it comes to life beyond the rugged workspace. Whether for work or play, comfort and functionality are key for both driver and passenger, and this can be seen in the premium details of the TRX interior.

The RAM TRX offers the most spacious interior in the segment, with exciting features that are made to enhance and uplift the aesthetic experience of driving a truck. One of the statement details in the RAM TRX is the thick flat-bottomed suede-wrapped steering wheel with paddle shifters, which is a first for RAM, in addition to a brand-new console shifter. Add to that is the TRX spec badge that positioned right on the center console, which is unique to every TRX vehicle.

The rugged appeal of the exterior carries over in the carbon fiber adornment in all areas of the interior, woven alongside the contrasting red suede-and-leather trimmings that can be found in areas like the plush bucket seats and shift knob. The energy of the truck’s personality is also present in the TRX brand logo embroidered in its signature bright red, right below the headrests of the driver and passenger seats.

In terms of comfort, among those that are standard to the RAM TRX are 8-way power seats for both the driver and passenger, with 4-way lumbar adjustment, driver seat memory, and heated / ventilated front and rear seats. The cabin also offers conveniences, such as a digital rearview mirror, a cluster 7-inch TFT full-color display, a new performance-oriented floor shifter, USB charging ports, and a wireless charging dock. For entertainment and connectivity, the RAM TRX has a built-in 12-inch touchscreen display with UConnect 12.0 navigation, hooked up to a Harman Kardon 19-speaker premium sound system and fully-integrated with Apple CarPlay and Android Auto.

A key highlight to the RAM TRX, is the Head-Up Display (HUD) that serves as the driver’s virtual cockpit. It is designed to project up to five different content areas at once, customizable to the information that the driver requires.

Made For Everyone

Safety and security are paramount in deciding on the reliability and durability of a vehicle, more so one that carry such a revolutionary badge and history. Rightfully, the RAM TRX stands for power, performance, and functional luxury. On the other side of the coin, it also represents a vehicle that one can count on for generations to come. The practicality of the RAM TRX is present in how design and engineering ensures that every detail is likewise functional and considers not only the driver, but also the passengers.

The TRX includes unique features to support the daily activities of a truck owner and his community, such as a Multi-function Dampened Tailgate with Remote Release, 7-pin Wiring Harness, E-Locker Rear Axle, Mopar 4 Adjustable Cargo Tie-down Hooks, a deployable Mopar Bed Step, Tow Hooks, Speed-Sensitive Power Locks, and Rain-Sensitive Wipers.

In terms of safety, the RAM TRX boasts of more than 100 active and passive safety features under its belt. Among these are Advanced Multistage Front Air Bags, Supplement Side Airbags, LATCH-ready Child Seat Anchor System, Blind Spot and Cross Path Detection, Brake Assist, Electronic Roll Mitigation, Full Speed Forward Collision Warning, Parksense Front/Rear Park Assist, a Surround View Camera System, and a Sentry Key Theft Deterrent System.

The RAM TRX is the ultimate, seamless combination of functional utility and premium luxury, delivering an experience that is often found only in SUVs and luxury cars. It is also unbeatable in offering the most powerful driving performance that can’t be found in any other pick-up in the world. Likened to the incredible dominance and power of the T-Rex, the TRX puts forward the same level of force throughout the truck. Looking closely, the face of the T-Rex can be found in discretely embossed plates in the engine and the center storage console, to reinforce its likeness to the raptor-hunter in both size and strength.

The TRX is made for those with a keen sense of wonder and adventure. It is the truck for movers, defenders, and game-changers. It is designed to push the limits and break boundaries, and to complement the passions of those who are unafraid to jump into the next level of thrill and excitement that can only be experienced by the brave and those who dare to challenge the unknown.

 

For more information on the RAM TRX, click here: https://www.facebook.com/RamTrucksPH

 


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Neil Pagulayan
You can catch him daily on Mellow 94.7's morning show he also contributes on DRIVE, Manila Bulletin's motoring section...

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