The main content of the event was marked by the participation of politicians from various countries, who were photographed with the OMODA E5, making it the day’s highlight. The stand transformed into a miniature “United Nations” as numerous international guests gathered, outlining the day’s spectacular turnout and highlighting the vibrant and explosive atmosphere on-site. In conjunction with OMODA & JAECOO’s achievements in the global market, the brand’s release focused on three core directions: “Born Global,” “Born as New Energy,” and “Born Personalized.” The text continues to explain the three main reasons why global politicians pay attention to and endorse the OMODA E5: the youth, new energy, and a future-oriented lifestyle.
On April 25, 2024, the Beijing International Automotive Exhibition officially commenced. The emerging personalized brand OMODA & JAECOO, with their new energy vehicle family, made an appearance. Among them, the first pure electric model, OMODA E5, emerged as the star of the day, with international politicians taking the stage to be photographed with this E-Future Ranger and supporting the launch of the O-UNIVERSE “GREEN OJ” ecological platform. The largest Dream Team of International Guests in the history of the Beijing International Automotive Exhibition took the stage, instantly turning the OMODA & JAECOO booth into a “small United Nations” and marking a rare moment of honor in the automotive circle.
At this Beijing International Automotive Exhibition, sharing the frame with global politicians was not the first instance of international recognition for the OMODA E5. Since the end of 2023, the OMODA E5 has continuously gained acknowledgment from multiple national politicians, including Indonesian President Joko Widodo, Malaysian Deputy Prime Minister Fadillah, and Turkish Minister of Industry and Technology Mehmet Fatih KACIR. In mid-April, the President of Spain, Sánchez, also praised the OMODA E5, undoubtedly making it the most attention-grabbing pure electric SUV model.
In addition to the high-profile exhibition lineup, at the 2024 Beijing International Automotive Exhibition, OMODA & JAECOO CEO Mr.Shawn also reviewed the brand’s development achievements over the past year around the three core themes: “Born Global” “Born as New Energy” and “Born Different” He also announced their future strategic layout in new energy and new ecology. From these major releases, the secret behind the OMODA E5’s ability to attract fans globally and receive multinational political recognition can be discerned.
Born Global, Capturing Generation Z
Reflecting on 2023, OMODA & JAECOO not only capitalized on the global automotive market’s recovery momentum but also leveraged their strong technological capability and systematic operational advantages to achieve a leap in a fiercely competitive environment. The brand’s export sales volume broke through 160,000 units, and the first quarter of 2024 saw a continuation of double-digit month-over-month growth, with OMODA E5 even achieving a 363% growth in February, a “green miracle.”
Since its inception, OMODA has focused on the authentic needs of global young consumers. Through future aesthetics, cutting-edge intelligence, and 5-Star safety, it strives to create a leading new generation crossover SUV for their future. The OMODA E5 has forged “first-class” capabilities in several areas, including battery life achievement rate, efficient energy replenishment, and high-speed wind noise reduction, leading the global new energy vehicle market and becoming the preferred pure electric vehicle for Generation Z.
Under the leadership of the OMODA E5, the OMODA series directly targets the core younger demographic and has already captured the hearts of car enthusiasts in nearly 40 countries worldwide. As Generation Z gradually becomes the main force in the global consumer market, governments worldwide are beginning to focus on their role in expanding consumption and revitalizing market vitality. This explains why OMODA has received recognition and support from politicians in multiple countries: by simultaneously attracting Generation Z globally, OMODA also brings youthful consumer power to local automotive markets.
Born New Energy: Powering Up for Greener Mobility Across Nations
As carbon neutrality becomes a global consensus, an increasing number of companies are shifting their developmental focus toward new energy intelligent vehicles. In the global journey of OMODA & JAECOO, exploring sustainable green development modes has always been a priority.
OMODA & JAECOO not only launched their first pure electric model, the OMODA E5, to facilitate low-carbon travel for global users, but they are also actively exploring greener, full-chain systems. The headquarters’ factory has fully responded to the “dual-carbon” strategy, focusing closely on the efficiency of resource and energy use and clean production levels, thereby minimizing the “carbon footprint” throughout the entire lifecycle.
In active response to the green development needs of countries worldwide, OMODA & JAECOO will continue to “power up,” driving the implementation of diverse new energy technologies such as pure electric and hybrid systems. CEO Xu has previewed the upcoming new energy model, OMODA 7, set to appear at the Wuhu press conference on April 28. He emphasized that in the future, OMODA & JAECOO will continue to expand their new energy product line in accordance with global standards, leading the way in green mobility.
The intensification of OMODA & JAECOO’s efforts in the new energy sector not only shows their commitment but also creates a broad coverage that resonates with the brand’s expansion in the global market and the overall upgrade of the automotive industry. Adhering to the philosophy of ‘In somewhere for somewhere,’ OMODA & JAECOO are no longer limited to establishing global sales and service systems and promoting products; they also focus on win-win collaborations with local governments and businesses, aiding in the iteration and refinement of local new energy automotive industry chains.
At this exhibition, OMODA & JAECOO also announced the O-UNIVERSE “GREEN OJ” public welfare platform, making a green commitment and initiative to the world. OMODA & JAECOO have already partnered with organizations such as IUCN, Indonesia’s Pandawara, Spain’s Reforest, Mexico’s Selva Teenek, and New Zealand’s Keep New Zealand Beautiful, covering ecological environmental protection to caring for vulnerable groups, with a global footprint of public welfare. With the upgrade of the O-UNIVERSE “GREEN OJ,” OMODA will expand its actions to multiple countries and regions including the UK, South Africa, and Kazakhstan.
This initiative of OMODA & JAECOO also received support from politicians from various countries at the event, jointly launching the green energy sphere to further empower the landing of the OJ green public welfare platform. The symbiotic and collaborative development mode of OMODA & JAECOO not only contributes to sustainable high-quality development locally but also lays a solid foundation for their long-term deep cultivation in the global market.
Born Different, Personalized Ecology Leading Future Living
In an era of electrification and intelligence, the new generation of consumers needs more than just automotive products—they need a “car life,” which perfectly aligns with OMODA & JAECOO’s brand philosophy of “Crossing Boundaries, More Than Cars.”
As a brand focused on the youth demographic, OMODA & JAECOO have been breaking traditional boundaries since their inception, engaging in a two-way journey with users. “Born Different,” in OMODA & JAECOO’s view, is not only about creating differentiated automotive products but also about fostering a unique connection between people and cars, users and brands—an individualized ecology constructed around “people + car + life,” with the ecosystem additionally characterized by the future.
Centered around vehicles and envisioned for future living, OMODA & JAECOO continually capture the lifestyle and habits of the youthful demographic, creating various series of personalized ecological products like “Technology Life,” “Fashion Life,” and “Off-Road Life,” creating new ways to connect the brand and its users.
According to CEO Mr.Shawn, the uniquely different OMODA & JAECOO will continue to extend the boundaries of their ecosystem, breaking conventions to meet users’ individual tastes in life, healthier lifestyles, and broader living radii, jointly creating a LOHAS future with users.
In the wave of transformations in the global automotive industry, this Beijing International Automotive Exhibition serves as an opportunity for OMODA & JAECOO to further deepen communication with global users and partners. The brand’s values of “Born Global,” “Born New Energy,” and “Born Different” will integrate deeply into OMODA & JAECOO’s global development, enhancing its brand momentum and providing global users with a greener, smarter, and more delightful travel experience.
