OMODA & JAECOO made their first appearance at the recently-concluded 2024 Manila International Auto Show (MIAS). During the said 4-day event, they showcased a lineup of crossover intelligent SUVs. These include the OMODA C5, the pure electric SUV OMODA E5 EV, the high-end off-road SUV JAECOO J7, and the luxury off-road SUV JAECOO J8. This diverse range demonstrated future modes of transportation, striking the strongest note in OMODA & JAECOO’s endeavor to craft a global, personalized brand image.
The 2024 MIAS also marked the unveiling of OMODA & JAECOO’s new brand strategy called “GLOBAL BRAND FILIPINO CENTRIC”. With a comprehensive lineup of products spanning all categories, and guided by the operation philosophy of “In the Philippines, for the Philippines,” OMODA & JAECOO endeavor to shape a highly personalized identity.
The MIAS has been held for almost 20 years now, standing as the most influential international auto show in the Philippines. Attracting world-class automotive brands each year, the event’s 2024 staging yielded a record-breaking 162,000+ attendees. OMODA & JAECOO’s inaugural appearance at MIAS contributed to this huge figure. Spanning nearly 800 square meters, the OMODA & JAECOO booth at the event’s SMX Convention Center location, created an immersive experience that intertwined the scenarios of “Future-proof Fashion Ecosystem” and “Personalized Off-road Ecosystem”.
The four newly launched models – OMODA C5, OMODA E5, JAECOO J7, and JAECOO J8 – attracted thousands of visitors. The brand’s first pure electric model, the OMODA E5, drew a crowd with its aesthetically pleasing design. Its long range, aerodynamic performance, and wind noise reduction, combined with futuristic styling is poised to become a leading Electric Vehicle product in the Philippine market.
Moreover, OMODA & JAECOO, showcased the vehicles in scenarios where they are in their natural habitats. This demonstrated a range of ecological products including bicycles, brand-customized eco-friendly apparel, tents, and camping chairs, interpreting OMODA & JAECOO’s vision of centering around the vehicle and extending into personalized future technological ecosystems for users. The brands also offered a test drive experience, allowing users, media, and dealer representatives to deeply experience the charm of the OMODA 5 and JAECOO 7 products, and to personally appreciate the latest achievements in brand technological innovation.
To cap off their unveiling, popular Filipino artist SILENT SANCTUARY made a surprise appearance, witnessing the unveiling of the star models and performing three classic songs.
OMODA & JAECOO’s MIAS participation highlights the brands’ strategy for the Philippine market. Leveraging the MIAS platform, OMODA & JAECOO opened direct lines of communication with Filipino consumers, enabling close and comprehensive interactions. This is set to aid the brand in adapting its strategies for the local market.
OMODA and JAECOO will start retail in the 2nd half of 2024. Pre-selling activities and promotions will start as early as June 2024. For more information about OMODA & JAECOO visit the websites https://www.omodaglobal.com/ and https://www.jaecooglobal.com/ respectively.
