Mitsubishi hits 900,000th L300 production milestone in PH

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Photo: Mitsubishi

The Mitsubishi L300 is arguably one of the most popular utilitarian vehicles in the Philippines, which has been helping business owners and the like over the years. As such, Mitsubishi Motors Philippines Corporation (MMPC) proudly announced that it has hit the 900,000th production milestone for the L300.  

MMPC said that this local production milestone shows the car brand’s commitment to operational excellence and quality manufacturing in the Philippines. The Japanese automaker added that the L300’s production milestone in the Philippines reflects its “sustained production growth driven by disciplined manufacturing processes and continuous improvement initiatives.”   

MMPC President and Chief Executive Officer Ritsu Imaeda shared that the L300’s production milestone reflects the brand’s commitment to continuous improvement in manufacturing. 

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Photo: Mitsubishi

“The 900,000-unit production milestone of the Mitsubishi L300 reflects the dedication of our people and our commitment to continuous improvement in manufacturing. Through disciplined operations and teamwork across our organization, we have been able to sustain production excellence while delivering vehicles that our customers have relied on for many years,” Imaeda said.

Mitsubishi PH added that the L300’s 900,000th production milestone was achieved through the demand for its locally assembled Completely Knocked-Down (CKD) models. The car brand also expressed that it has implemented measures to optimize the production line, improving efficiency and strengthening quality, which enabled the team to reach the said production milestone.

The Mitsubishi L300 is available in several configurations, including FB, Drop Side, Cooltech Ref Van, and PUV Class 1, among others. It is powered by a 2.2-liter diesel engine that delivers 98 horsepower and 200 Nm of torque, mated to a five-speed manual transmission. Pricing for the Mitsubishi L300 starts at P829,000. 

Mitsubishi PH noted that the L300 is designed to balance performance, durability, and operating efficiency, which enables it to be a “valuable asset for businesses seeking dependable transportation solutions.”

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Photo: Mitsubishi

Autocar’s Take

The Mitsubishi L300 remains one of the most popular utilitarian vehicles in the Philippines, which is the reason why Mitsubishi Philippines was able to achieve the 900,000th unit production milestone. This shows that the L300 continues to have its charm in the local market despite having rivals such as the Hyundai H100, Isuzu Traviz, Kia Karga, among others. 

The history and legacy tied to the Mitsubishi L300 are among the reasons why it is among the top vehicles of choice for individuals who are looking for a utilitarian vehicle that will be used for their businesses. A workhorse vehicle that has proven durability and capability is the quality that made and continues to make the L300 a popular model in the Philippines.

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Martin Aguilar

Martin Aguilar

Martin is a BA Literature graduate from the University of the Philippines Diliman. Aside from his interest in cars, Martin enjoys reading crime novels while drinking black coffee. With over a decade of experience writing about cars, he has explored different sides of the automotive industry. He even gave car review video hosting a try, going by the nickname Kambyo Boy Next Door.