Michelin, a global leader in innovative mobility solutions, announces the opening of its official office in the Philippines. This milestone underscores Michelin’s long-term commitment to the country, enhancing support for local partners and strengthening its market presence.
Located in the Polaris Building, Filinvest Corporate City, Alabang, the new office serves as a strategic hub for customer engagement, reinforcing Michelin’s dedication to delivering premium products and services in the Filipino market.
“We are excited to establish our new office in the Philippines, recognizing the country’s strong market potential. This move strengthens our partnerships, enhances customer support, and reaffirms Michelin as the preferred choice for mobility solutions in the region,” said Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office.
With this expansion, Michelin aims to:
- Strengthen collaboration with local partners by providing enhanced resources, tools, and expertise.
- Elevate brand presence, ensuring greater accessibility and engagement.
- Reinforce its commitment to the Filipino market’s growing potential.
- Improve customer experience through enhanced sales and after-sales services.
- Invest in local talent development, fostering growth and expertise within the Filipino workforce.
Michelin has been present in the Philippines since the early 1990s and currently works with five key importers to distribute a diverse range of tire solutions for passenger cars, motorcycles, trucks, and specialty vehicles.
“Our goal is to be a trusted partner in the Philippines, contributing to the country’s progress with innovative, high-quality mobility solutions. We remain committed to building a strong and sustainable presence in the market,” Khong added.
