Over 400 guests arrived in their Lamborghini super sports cars to the Luftschiffhangar Mülheim for Lamborghini Day Germany, immersing themselves in an unforgettable celebration of the brand’s legacy and future. The event marked the European premiere of the Lamborghini Temerario, a groundbreaking super sports car equipped with a 920 CV twin-turbo V8 hybrid powertrain.
A Spectacular Premiere
The Lamborghini Temerario’s unveiling was the event’s highlight, presented by Lamborghini Chairman and CEO Stephan Winkelmann, alongside Chief Technical Officer Rouven Mohr, Chief Sales and Marketing Officer Federico Foschini, and Aftersales Director Alessandro Farmeschi. The presentation featured a dynamic performance by renowned French hip-hop artist Sadeck Berrabah and his crew, perfectly capturing the spirit of innovation and performance embodied by Lamborghini’s newest model.
With the launch of the Temerario, Lamborghini completed its electrified lineup under the Direzione Cor Tauri strategy. The Temerario, displayed in Blu Marinus (blue), stood alongside the Alleggerita version in Verde Mercurius (green), the Urus SE in Arancio Egon (orange) and Verde Selvans (green), and the Revuelto in Blu Arione (blue) and Grigio Artis (grey). Together, these models showcase Lamborghini’s commitment to sustainable performance without compromise.
Innovation Meets Heritage
Stephan Winkelmann remarked, “It is an honor to host the first Lamborghini Day Germany, celebrating not only our brand’s heritage but also the European debut of the Lamborghini Temerario. This V8 twin-turbo hybrid redefines performance and sustainability, completing our electrified model range under the Direzione Cor Tauri vision. Inspired by the brightest star in the Taurus constellation, this strategy reflects our pursuit of excellence while remaining true to Lamborghini’s DNA.”
Rouven Mohr, Chief Technical Officer, added, “The Temerario is a testament to Lamborghini’s relentless drive for innovation. With its 920 CV hybrid powertrain and the ability to reach 10,000 rpm, it sets a new benchmark in high-performance engineering.”
Lamborghini Lifestyle Experience
Guests explored Lamborghini’s core brand pillars through curated experiences:
- Centro Stile: A showcase of Lamborghini’s design language, from concept sketches to production models.
- Ad Personam: Customization options allowing customers to create truly unique vehicles.
- Polo Storico: A display of heritage cars, including a Countach QV, Diablo SE 30, and Miura S.
- Squadra Corse: Insights into Lamborghini’s motorsport achievements, including the DTM Championship-winning Huracán GT3 EVO2.
Performance and Partnerships
The Temerario’s 4.0-liter twin-turbo V8 engine, paired with three electric motors, delivers 920 CV and 730 Nm of torque. It accelerates from 0 to 100 km/h in 2.7 seconds, reaches a top speed exceeding 340 km/h, and reduces CO2 emissions by 50% compared to the Huracán.
Beyond the cars, Lamborghini partnered with luxury brands to offer a holistic experience. Guests enjoyed Italian coffee by Lavazza, fine wines by Dievole, champagne by Carbon, and bespoke furniture by Living Divani. Other highlights included high-fidelity audio from Sonus faber, exclusive timepieces by Roger Dubuis, and scale models of Lamborghini-inspired yachts by Tecnomar. The LEGO Group even hosted a quiz with prizes celebrating Lamborghini’s history.
A Sustainable Venue
The Luftschiffhangar Mülheim, crafted with sustainable materials and certified by the German Sustainable Building Council (DGNB), provided a fitting backdrop for the event. Its eco-conscious design aligns seamlessly with Lamborghini’s Direzione Cor Tauri strategy, underscoring the brand’s commitment to sustainability.
Lamborghini Day Germany was a remarkable celebration of heritage, innovation, and luxury, marking a milestone in the brand’s journey toward a more electrified and sustainable future.
