As part of its 2026 Lunar New Year celebration, Kia Philippines has introduced a limited-time sale campaign designed to encourage customers to start fresh this Year of the Fire Horse. Running from February 14 to 28, the Korean carmaker is highlighting substantial savings for two of its popular models: the Sorento Turbo Hybrid and the Carnival
Leading the campaign is the Kia Sorento Turbo Hybrid, which offers savings of P150,000 to P200,000. Peffed as a versatile electrified SUV, the Sorento combines hybrid efficiency with everyday practicality, making it an appealing choice for individuals or families seeking a balance between performance and fuel economy. The model features a panoramic curved display, advanced driver-assist and safety systems, and a flexible 7-seat configuration to support both daily routines and long-distance travels.
Complementing the Sorento offer is the Kia Carnival SX Diesel, which carries the largest incentive in the lineup with discounts of up to P370,000. The Kia Carnival is the brand’s premium people mover, offering space and comfort. It features leather-appointed seats, dual power-sliding doors, and a spacious cabin for shared journeys with family and friends. Kia describes the Carnival as an upgrade for buyers seeking MPV practicality paired with a more refined ownership experience.
While the promo campaign focuses on the Sorento and the Carnival, Kia also highlights the Sonet and the EV9. The Sonet serves as an accessible entry point for the brand, targeting young professionals and first-time car buyers seeking compact crossovers optimized for urban mobility. Its small size, elevated ride height, and intuitive technology address the growing demand for practical yet lifestyle-oriented vehicles.
At the other end of the spectrum is the Kia EV9, the brand’s flagship all-electric SUV. With a driving range of over 500 km on a full charge and compatibility with ACMobility’s expanding EV charging installations nationwide, the EV9 is Kia’s way of pushing into electrified mobility in style.
Autocar’s Take
Kia Philippines’ Lunar New Year Campaign is on the right path to success by placing genuine value at the heart of its message. By prioritizing substantial savings on the Sorento Turbo Hybrid and the Carnival SX Diesel, Kia targets families and other practical buyers who are most likely to take advantage of these seasonal special offers.
The supporting presence of the Sonet and EV9 strengthens the narrative, showing a lineup that spans from accessible urban mobility to future-ready electrification. Instead of banking it all on marketing themes, the campaign aligns product strengths with real ownership needs – efficiency, space, and long-term usability. This approach makes the promo feel relevant to today’s car buyers.
