Isuzu Philippines Corporation (IPC) proudly celebrates its 25th consecutive year as the leading truck brand in the Philippines, underscoring its commitment to quality, reliability, and customer satisfaction. In 2024, IPC achieved remarkable sales with a total of 4,591 truck units sold, capturing 41% of the market share, while also securing the Triple Crown by dominating all three major truck categories: light-duty, medium-duty, and heavy-duty trucks.
The Isuzu N-Series: The Unrivaled Leader in Light-Duty Trucks
The Isuzu N-Series light-duty truck continues to lead the market, remaining the best-selling light-duty truck for an extraordinary 26 years. With 2,812 units sold in 2024, it captured 43% of the Category III market share. Known for its fuel efficiency, versatility, durability, and advanced safety features, the N-Series has become the preferred choice for businesses in sectors like retail, logistics, and construction.
Key features include:
- Powerful Engine: Equipped with Isuzu’s Blue Power Euro 4 technology, ensuring low emissions and fuel efficiency.
- Versatile Applications: Offers a wide range of body types including dropside, aluminum van, refrigerated van, and fire truck.
- Advanced Safety: Designed with a rigid chassis frame and crash safety cabin for superior protection.
- Driver Comfort: Ergonomically designed cabin and options like the Isuzu N-Series Smoother, with AMT for ease of operation.
IPC President, Tetsuya Fujita, shares, “The Isuzu N-Series continues to lead due to its exceptional combination of durability and fuel efficiency. We are proud that it remains a staple across industries.”
Dominating Medium and Heavy-Duty Segments
Isuzu’s triumph extends beyond the light-duty category. In Category IV (Medium-Duty Trucks and Buses), IPC sold 1,534 units, achieving a 40% market share. Meanwhile, in Category V (Heavy-Duty Trucks), Isuzu secured 33.2% market share with 245 units sold, reinforcing its position as the brand of choice for large-scale logistics and infrastructure projects.
The Isuzu Advantage: Unmatched Aftersales Support
IPC’s success is attributed not only to exceptional products but also to its comprehensive aftersales services, collectively known as the Isuzu Advantage, including:
- A nationwide dealer network with over 48 dealerships.
- Extensive parts inventory and a 6,000 sqm warehouse for swift service.
- Mobile Medic Trucks for on-site repairs in remote locations.
- Expert Japanese engineers providing tailored solutions.
- Specialized driver and mechanic training programs.
Fujita adds, “We’re committed to being a trusted partner, offering solutions that ensure our trucks’ optimal performance throughout their lifecycle.”
A Heartfelt Thank You to Our Customers
Fujita expresses sincere gratitude to Isuzu’s loyal customers: “Your trust and support have been key to our success. We promise to continue delivering innovative, durable, and reliable transport solutions that help your businesses thrive.”
Looking Ahead: A Vision for the Future
As it moves forward, IPC aims to continue its market leadership by introducing innovative, eco-friendly, and fuel-efficient solutions that meet the evolving needs of Philippine businesses.
For more information on Isuzu’s products and services, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.
