Inchcape Philippines has received two international recognitions at the 3rd Stellantis ASEAN General Distributor Service Excellence Workshop and Gala Dinner 2026. This latest achievement stems from its continued focus on maintaining customer service excellence across its Jeep and Ram brands.
The event, held from January 19 to 20, 2026 in Hoi An, Vietnam, brought together custom experience professionals from Taiwan and across the ASEAN region. Hosted by Jeep and Ram’s global parent company, Stellantis, the workshop aimed to share best practices while recognizing distributors that demonstrated utmost excellence in sales and service performance. The two-day workshop included sessions focused on improving service quality, driving sales excellence, and addressing customer concerns.
Inchcape Philippines was awarded the 2025 Sales CX Transformation Award for Ram Philippines. The recognition was based on year-on-year improvement in Net Promoter Score (NPS) data from 2024 to 2025. The NPS is a widely used customer experience metric that measures satisfaction and customer loyalty through feedback and recommendation likelihood.
The company also received the 2025 ASEAN Customer Centricity Ambassador award for Jeep Philippines. The honor recognizes individuals who demonstrate a strong commitment to understanding customer needs, clear communication, and trust-building aligned with brand values. The award was presented to Customer Experience Manager Anna Leonore Recio.
According to Inchcape Philippines, the 2026 awards marked its second consecutive year of recognition from Stellantis, following its 2024 ASEAN Best Customer Experience in Sales and 2024 CX Game Changer Award. The Jeep and Ram local importer and distributor described the continued recognition as affirmation of its commitment to customer-centric operations.
During the event, Recio shared Jeep Philippines’ best practices and experience transformation initiatives, highlighting professionalism paired with Filipino hospitality. Meanwhile, Georgette Barrera-Jalasco, Head of Marketing for Inchcape Philippines, said the awards encourage the company to further elevate its efforts in delivering world-class customer service across its Chrysler, Dodge, Jeep, and RAM brands.
Autocar’s Take
Inchcape Philippines’ latest international awards highlight how customer experience is no longer a secondary metric for distributors. Today, customer service excellence is a core performance indicator of the level of competitiveness of a dealer or a brand. Improvements in NPS and individual recognition for customer-centric leadership points to a more disciplined, data-driven approach to service quality.
For legacy brands like Jeep and Ram, consistency in sales and after-sales experience is critical to sustaining trust. These awards indicated that distributor-led transformation can greatly influence how global brands are perceived at the local level.
