
Honda, driven by “The Power of Dreams,” has long been at the forefront of innovation and community impact. With a renewed commitment to making a difference, Honda introduces its new global brand tagline: “The Power of Dreams – How We Move You.” This slogan reflects Honda’s ongoing mission to provide solutions that deliver joy and freedom of mobility, both now and in the future.
In pursuit of its goal to achieve carbon neutrality by 2050, Honda has unveiled an exciting lineup of electrification initiatives in the Philippines. The lineup includes a new e:HEV model from Honda Cars, the first Battery Electric Vehicle (BEV) from Honda Motorcycles, and a new generation of power products. These upcoming models symbolize Honda’s dedication to a sustainable and carbon-neutral future in the Philippines.
Honda also reaffirms its commitment to expanding its electric vehicle portfolio with the upcoming Honda 0 Series. Slated for a 2026 global launch, the Honda 0 Series will evolve into a diverse range of vehicles tailored to meet various needs.

Exploring Limitless Possibilities with Battery-Powered Handheld Products
Honda’s new range of direct-current handheld (DCHH) battery-powered products is designed to make personal and professional tasks easier and more efficient. Lightweight, portable, and easy to operate, these tools are convenient and quiet. The lineup includes a leaf blower for clearing leaves, a hedge trimmer for pruning shrubs, a lawn trimmer for mowing and weed removal, and a chainsaw for cutting branches and clearing storm damage.
These innovative products feature a universal battery system, allowing users to swap and recharge batteries quickly without interruptions. With reduced noise output and low vibration, they are ideal for residential areas, hotels, condominiums, and small to medium-sized gardens. Additionally, their zero-emission technology and low-maintenance design offer ease of use, with minimal need for periodic maintenance.

Introducing an Advanced Electric Motorcycle
Honda Philippines, Inc. (HPI) has launched its first two-wheeled Battery Electric Vehicle (BEV), the All-New EM1 e:. Powered by the Honda Mobile Power Pack e: and equipped with a high-quality lithium-ion battery, this electric motorcycle can be conveniently charged at home. Meeting global safety standards and featuring a brushless electric motor, the EM1 e: offers a front disc brake, twin suspension for a smoother ride, and an all-LED lighting system. It is designed to support daily urban commutes efficiently and sustainably.
This compact, eco-friendly motorcycle underscores Honda’s commitment to safety and a carbon-neutral future. According to HPI President Ms. Sayaka Arai, “Our commitment to expanding the joy of mobility and comfort to every Filipino has always been at the forefront of everything we do. We at Honda Philippines are excited about the potential of these innovative products to contribute to a clean and empowered future for Filipino families. Together, let’s ride with smooth energy and transform a greener and sustainable future with Honda.”
The electric vehicle will be available this month at Honda Flagship Shops in NCR, Cebu, and Davao, as well as other flagship shops nationwide.

Electrifying the Iconic Honda Civic
Honda Cars Philippines, Inc. (HCPI) proudly expands its hybrid electric vehicle range with the introduction of the New Honda Civic RS e:HEV. This latest model represents the next chapter in Honda’s electrification journey, featuring a refreshed exterior design and cutting-edge technologies that redefine the iconic sedan.
The new Civic RS e:HEV comes equipped with the latest generation of Honda CONNECT, now with more features that enhance interaction between the owner and the vehicle through a smartphone app. Google Automotive Services are also integrated, providing additional personalization options and useful applications for everyday life. Enhanced with the updated Honda SENSING suite for advanced road user detection, this model lives up to Honda’s global safety philosophy, “Safety for Everyone.” More details about the latest addition to the Civic model lineup will be revealed at the 9th Philippine International Motor Show (PIMS), to be held this October 24-27, 2024 at the World Trade Center in Pasay City.
Rie Miyake, President of Honda Cars Philippines, Inc., commented, “The New Honda Civic RS e:HEV truly blends performance and efficiency with features that reinforce Honda’s leadership in connectivity and safety technologies. It empowers drivers with confidence and reduced environmental impact. We are excited to introduce this model that ‘Drives like a Dream,’ offering Filipino customers more options in choosing an electrified vehicle in the Philippines.”

Honda’s Electrification Journey: Mission Possible
“These new products are just the beginning of Honda’s journey towards a safer, greener, and more sustainable future,” said Toshio Kuwahara, Vice President, Head of Regional Operations (Asia & Oceania), Honda Motor Co., Ltd., and President and CEO of Asian Honda Motor Co., Ltd. “Guided by a clear vision, we aim to achieve carbon neutrality across our entire product lineup and corporate activities by 2050. We also strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050.”
Honda remains steadfast in making these ambitions a reality by continually innovating and challenging conventions, showing more ways of “The Power of Dreams – How We Move You.”




