Honda Cars Philippines, Inc. (HCPI) has proudly inaugurated its newly constructed Training Center and Parts Warehouse, strategically located within its Sta. Rosa office complex in Laguna. The state-of-the-art facility is part of HCPI’s ongoing commitment to delivering the highest standards of service and support to its dealer partners and customers across the Philippines.
The momentous event was graced by prominent personalities from both the local and regional Honda networks. Notable attendees included Toru Chiba, General Manager for Customer Service of Asian Honda, alongside representatives from Honda Logistics Philippines, Dualtech School, and Honda Cars Dealership partners. HCPI’s senior management, staff, and associates were also present in full force to demonstrate their unwavering support for this significant milestone.
HCPI’s journey to establishing this cutting-edge facility began in September 2023, as part of its ambitious plan to reinforce its service infrastructure. The transformation of the training center and warehouse aligns with HCPI’s vision to continuously elevate customer satisfaction by enhancing the capabilities of its dealer partners. With this modernized setup, HCPI aims to empower its dealer network through rigorous training, while ensuring efficient access to genuine Honda parts and accessories.
The inauguration ceremony commenced with inspiring messages from key figures, including Mr. Edipollo Anastacio, HCPI’s General Manager of Customer Service; Toru Chiba, General Manager of Customer Service for Asian Honda; and Ms. Rie Miyake, President of HCPI. Their remarks underscored Honda’s unwavering commitment to delivering exceptional customer service through continuous innovation and investment in its facilities and workforce.
Following the opening speeches, the formal ribbon-cutting ceremony marked the official launch of the new facility. Attendees were then treated to a guided tour, which provided a first-hand look at the training center and warehouse’s advanced features and capabilities.
The new Service Training Center is designed to meet and exceed the stringent quality standards set by Honda, providing a training environment that mirrors actual dealership settings. The facility features a fully equipped Honda workshop and an official Honda Merchandise Display Center, offering a comprehensive range of tools and resources for dealer training.
One of the highlights of the center is its focus on interactive technician training, which is augmented by the latest advancements in body and paint technology. Technicians will have access to state-of-the-art equipment, including a body aligner and a paint booth, both of which meet Honda’s global standards. This setup ensures that technicians are trained to handle various aspects of vehicle maintenance and repair with precision and expertise.
Furthermore, the training center is designed to support HCPI’s Active Reception Process, enabling dealer frontliners to engage in realistic, hands-on training. This initiative enhances their ability to provide customers with a seamless and meaningful after-sales experience, reinforcing Honda’s reputation for delivering not only high-quality vehicles but also outstanding customer service.
In partnership with Honda Logistics Philippines, HCPI has also expanded its Parts Warehouse to enhance its warehousing and distribution capabilities. The facility is outfitted with the latest storage solutions, including advanced racking system and modern equipment such as an order picker, designed to improve operational efficiency.
These upgrades ensure that Honda’s dealer partners have faster and more reliable access to Honda Genuine Parts and Accessorie, further improving the overall customer experience. This strategic move underscores HCPI’s dedication to streamlining its supply chain and supporting its dealer network in delivering timely and efficient services to Honda customers.
“We at Honda are always striving to put our best foot forward for our customers, whether it’s through providing top-quality products or ensuring exceptional service,” shared Rie Miyake, President of HCPI. “The opening of this centralized training center, equipped with advanced amenities, is just one of the steps we’re taking to further improve our processes and offer better support to our dealer frontliners. We are confident that this new facility will help us serve our customers more effectively. We look forward to your continued support for Honda Cars as we continue to innovate and grow in the years to come.”
For more information on Honda’s after-sales services, visit [Honda After-Sales https://www.hondaphil.com/program). To find the nearest Honda dealership, use the Dealer Finder tool at https://www.hondaphil.com/dealer-finder. You can also explore the latest Honda models in the Virtual Showroom by visiting https://www.hondaphil.com/virtual-honda.
