GWM Philippines recently invited us to experience the New Cannon pickup at track event at the R33 drift track in San Simon Pampanga. This event put emphasis on its Advanced Driver Assist System (ADAS) on a track which simulates real on the road situations, from performance runs to technical challenges. These features were put through their paces, reinforcing how the New Cannon merges power, precision, and smart safety in a commanding yet refined package.
We did some straight line acceleration tests with hard braking, some maneuvers to test the handling characteristics and with a professional instructor behind the wheel, accelerated then braked hard while turning the wheel to show us how the Electronic Stability Control works to stop the vehicle from losing control. We also tried out how the 360 camera can help in tight parking maneuvers. The New Cannon breezed through the course.
“The New GWM Cannon represents the next evolution of pickups in our market — capable, refined, and packed with features that today’s drivers value,” said Mr. Dax Avenido, Brand Head and Marketing Director of GWM Philippines. “This event allowed our guests to experience that firsthand, and to see just how much engineering and innovation went into this vehicle.”
The event comes as GWM Philippines continues to gain momentum in the local automotive scene. From April to June, the brand overshot its sales targets, achieving 124% of its goals in April and sustaining a strong average growth rate in the second quarter at 39%. This solid second-quarter performance reflects growing market confidence in GWM’s offerings, particularly with the New Cannon leading the way.
Available in 4×4 configurations, the New GWM Cannon is built for versatility — delivering the toughness of a workhorse with the comfort and tech of a modern-day daily driver. With advanced safety systems, elevated styling, and a performance-driven engine upgrade, the New Cannon is poised to make a strong impact in the highly competitive pickup segment.
As the brand moves into the second half of 2025, GWM Philippines is set to expand its footprint through new product rollouts and nationwide activations, with the New Cannon playing a central role in driving growth and customer engagement.
