Ford Philippines is bringing its popular Ford Island Conquest (FIC) experiential test drive roadshow to Mindanao this September, with scheduled stops in Davao City and Cagayan de Oro. The roadshow aims to expand Ford’s presence across the country by offering customers the opportunity to experience its latest vehicles up close and in action.
The Ford Island Conquest kicks off in Davao City from September 13-15, 2024, at the Mall Atrium of SM Lanang Premier. Attendees will get the chance to see an in-mall display of Ford’s latest models, including the Ford Territory, Ford Everest, Ford Ranger, Ford Ranger Raptor, and the much-anticipated Ford Bronco.
Customers will also have the exciting opportunity to test drive some of these models, including the Ford Territory, Ford Everest, Ford Ranger, and Ford Bronco. Test drives will take place both on regular roads and on a specially-designed track, allowing drivers to fully experience the vehicles’ capabilities in terms of comfort, ride and handling, braking performance, and advanced driver-assistance features.
Following the Davao event, the FIC will head to Cagayan de Oro City from September 20-22, 2024, at Limketkai Center. In CDO, visitors will get to explore the Ford Territory, Ford Ranger, and Ford Bronco on display. Test drive options include the Ford Territory, Ford Everest, Ford Ranger, and Ford Bronco, giving attendees the opportunity to experience their driving dynamics and features firsthand.
Similar to the Davao leg, the FIC in CDO will also feature a specially-designed driving course where customers can assess the vehicles’ handling, performance, and driver-assistance technologies.
Customers who test drive any Ford vehicle at the FIC events in Davao or CDO will automatically receive a P5,000 discount on their purchase of a Ford vehicle. Those who make a reservation will enjoy an exclusive P20,000 cash discount and get a chance to participate in the Pick-a-Prize promotion, with the possibility of winning up to P100,000 in cash discounts.
Other prizes available through the Pick-a-Prize promotion include cash discounts of P50,000, P30,000, P20,000, or P10,000, as well as a range of premium items such as an accessories pack, director’s chair, air purifier, dash camera, fuel vouchers, and a premium bag.
“We are excited to bring the Ford Island Conquest to Mindanao, reaching more customers in Davao and Cagayan de Oro—two key markets for us,” said Mike Breen, Managing Director of Ford Philippines. “The success of our previous FIC events in both cities has been remarkable, so we’re thrilled to return with an event that’s not just about test driving, but also a fun weekend activity for the whole family.”
Both Ford Island Conquest events in Davao and Cagayan de Oro will be open to the public from 10:00 AM to 10:00 PM, and admission is FREE. Ford encourages car enthusiasts, families, and potential customers to visit the roadshow, enjoy the activities, and take advantage of the exclusive discounts and prizes.
For more information on the Ford Island Conquest events, visit the Ford Philippines website at https://www.ford.com.ph/ or follow Ford’s official social media pages.
