Thanks to a combination of factors led by the growing public awareness about the CHERY brand and its stylish, feature-packed line of crossovers or sport utility vehicles, sales of key models from one of the country’s fastest-growing automotive brands rocketed by as much as 85 percent in the first quarter of 2023 compared to the same period last year.
The sales growth for two of CHERY’s important models far outpaces the total industry growth, which averaged 35 percent over the course of last year. It also brings CHERY Auto Philippines on track for achieving, or even surpassing, its sales targets for 2023.
The strong growth reflects the high demand for the company’s subcompact Tiggo 5X, which sold a total of 331 units in the first quarter of 2023 for a 75 percent growth compared to last year. Meanwhile, CHERY’s top-of-the-line midsize 7-seater, the Tiggo 8 PRO which sold a total of 128 units boasted even higher growth of 86% percent from just 69 units same period last year.
The expected robust growth also reflects CHERY’s over 20 years of independent innovation, having established no less than five global R&D centers employing over 7,000 technology-driven team members responsible for over 14,000 patents. CHERY is the leading Chinese company in developing technology through independent R&D.
“We are proud to be able to offer the styling, prices, and technology that even the most discriminating Filipino car buyers are looking for,” said CHERY Auto Philippines chairman Rommel Sytin. “People need reliable, safe yet affordable mobility and we have the right mix of value-packed models with luxury, comfort, and safety features to suit any need or budget,” he added.
