Aisin Philippines and NextHub have officially launched a strategic partnership aimed at strengthening the Philippine automotive aftermarket industry through expanded support, technical expertise, and improved access to genuine automotive products.
The collaboration brings together Aisin, a globally recognized original equipment manufacturer (OEM), and NextHub, an aftermarket solutions provider backed by the Autohub Group’s nationwide automotive network and operational experience.
The partnership was formally launched during a signing event attended by company executives, industry partners, and key stakeholders from the automotive sector. Both Aisin and NextHub highlighted their shared commitment to supporting workshops, service centers, automotive businesses, and Filipino motorists across the country.
Opening the event, Autohub Group president Willy Tee Ten emphasized the role of strategic collaborations in helping drive long-term industry growth while creating stronger value for customers and business partners.
Meanwhile, NextHub general manager Emmanuel Yator underscored the company’s focus on accessibility, operational excellence, dependable customer support, and technical expertise. According to Yator, the partnership with Aisin reflects a shared commitment to quality and reliability while helping strengthen support for automotive workshops and businesses nationwide.
Representing Aisin, Keisuke Fukuda, chief representative of Aisin Philippines and senior general manager of Aisin Asia Pte. Ltd., shared the company’s vision of expanding its role within the automotive aftermarket value chain. The executive explained that through NextHub and the Autohub Group’s network of workshops and service centers, Aisin aims to build stronger connections with end users while improving access to genuine Aisin products and aftermarket support.
A ceremonial signing between representatives of Aisin and NextHub marked the official start of the partnership, symbolizing both companies’ commitment to contributing to the continued growth and professionalization of the Philippine automotive aftermarket industry.
Beyond product availability, the partnership also aims to support workshops and automotive businesses through technical training programs, customer education initiatives, and stronger industry collaboration.
Autocar’s Take
Strategic partnerships like the one between Aisin Philippines and NextHub show how competitive the Philippine automotive aftermarket industry has become in recent years. Beyond simply distributing genuine parts, companies are now focusing on technical training, customer education, and stronger workshop support to improve the overall ownership experience for motorists.
With Aisin’s global OEM reputation and NextHub’s growing aftermarket network under the Autohub Group, the collaboration has the potential to strengthen confidence in genuine aftermarket solutions locally. If properly executed, initiatives like this could help raise service standards and improve long-term reliability for both automotive businesses and vehicle owners nationwide.
