Toyota Motor Philippines (TMP) is all set for the upcoming 10th Philippine International Motor Show (PIMS), happening from June 4 to 7, 2026, at the World Trade Center in Pasay City. Aside from launching new vehicles and showcasing its latest models, TMP announced that Toyota Choice ambassadors Ben&Ben will perform live at its booth on June 5, from 6:00 p.m. to 7:00 p.m.
As Toyota Choice ambassadors, Ben&Ben help Toyota to further expand its reach and connection to the local market by highlighting the freedom to choose the ride that fits their lifestyle, needs, and journey. Ben&Ben’s live performance at PIMS 2026 gives visitors another reason to drop by the Toyota booth and experience what Toyota has prepared for this year’s show.
Ben&Ben said that Toyota holds a special place in the band’s core memories, as they shared that their first band car was a Toyota.
“Toyota has been a core part of our story ever since the beginning of our band. Our first band car was a Toyota borrowed from the twins’ family, at pinagkasya namin kaming lahat doon kasama lahat ng mga gamit namin,“ shared Ben&Ben.
(Our first band car was a Toyota borrowed from the twins’ family, and we made everyone fit in there along with all our gear.)
“A few years later, nagsimula ang partnership with Toyota at nagkaroon kami ng dalawang van! Nagkasya na kami nang hindi nagsisiksikan. Dumami na rin kasi ang mga gamit namin sa pagtugtog. Nine years of countless shows and travels later, we’re happy to still be choosing Toyota. Sa lahat ng biniyahe namin, at mga ala-alang nakapaloob rito, Toyota ang sakay namin,” Ben&Ben added.
(A few years later, our partnership with Toyota began, and we got two vans! We could all fit without squeezing in. By then, we also had more gear for our performances. Nine years of countless shows and travels later, we’re happy to still be choosing Toyota. Through all the journeys we have taken and the memories that came with them, Toyota has been our ride.)
Aside from having the opportunity to see Ben&Ben perform live, Toyota PH invites the public to visit its booth to check out not only the latest Toyota vehicles set for launch this year, but also see and learn about the trusted quality and experience Toyota offers for its customers. The Japanese car brand will also hold public test drives for customers.
Guests can also visit T-OPT, Toyota’s quality auto parts brand, which will be present at PIMS 2026. TMP previously said that T-OPT is designed for Toyota owners whose vehicles are already out of warranty. The Japanese car brand claims that T-OPT is a reputable and reliable aftermarket parts brand, backed by Toyota expertise.
Autocar’s Take
Toyota Motor Philippines is looking to make a strong statement at the upcoming PIMS 2026. Aside from introducing new vehicles, which could include the Land Cruiser FJ, the next-gen Hilux, and the Land Cruiser 300 Hybrid, Toyota PH will be featuring one of the most popular OPM bands, Ben&Ben, which will be performing on June 5, 6 p.m., at the Toyota booth.
As such, Toyota PH intends to have a solid presence at the 10th PIMS by featuring exciting vehicle displays, live music, and test drive activities. The 10th PIMS is happening from June 4 to 7, 2026, at the World Trade Center in Pasay City.
