Ford Philippines brings its mobile showroom to the Visayas as part of its commitment to reach more customers beyond Ford dealerships. Its first stop is at Robinson’s Antique, wherein its mobile showroom is ready to accommodate interested individuals until April 26, 2026.
The Blue Oval brand said that customers who visit its mobile showroom at Robinson’s Antique can have the opportunity to experience Ford vehicles up close, as well as enjoy exclusive offers. Individuals can inquire about and test drive Ford’s latest vehicles, while also enjoying special deals and exclusive merchandise upon completion of a test drive.
“Our mobile showroom reflects our commitment to putting the customer first by being where our customers are. By bringing our vehicles closer to communities in the Visayas, we are making it easier for more customers to explore our lineup, experience our products firsthand, and connect with the Ford brand in an easier and more convenient way,” said Ford PH Marketing Director Mark Parulan.
Individuals who drop by Ford’s mobile showroom at Robinson’s Antique can get behind the wheel of the following vehicles: Territory Hybrid, Everest Sport, and Ranger Wildtrak.
The Territory Hybrid is one of the sales drivers for Ford PH in 2025. It is powered by a 1.5-liter turbocharged hybrid engine paired with a 2-speed dedicated hybrid transmission and a 1.83kW high-voltage battery. Combined output figures are: 148 horsepower from the engine, 216 horsepower from the electric motor, with 315 Nm of peak electric torque.
The Everest Sport, on the other hand, is a stylish and capable seven-seater SUV, making it well-suited for families and road trips, according to Ford. Meanwhile, the Ranger Wildtrak is said to offer a premium pickup appeal with a bold exterior and advanced driver-assist technologies designed to support both everyday driving and weekend adventures.
Following its run in Antique, the Ford mobile showroom will continue its Visayas roadshow in Kalibo, Aklan, and Kabankalan, Negros Occidental, in May 2026. Customers can catch the Ford mobile showroom in Robinson’s Antique until April 26 from 11 a.m. to 9 p.m.
Autocar’s Take
Ford Philippines is determined to further expand its customer reach by bringing its mobile showroom to the Visayas. Through this approach, it can accommodate more potential clients who are interested in driving home a brand-new Ford.
The mobile showroom is also an effective tool in marketing and promoting Ford vehicles, as it brings its vehicles closer to the consumers. Aside from displaying the vehicles, Ford PH is also offering test drive opportunities for select models such as the Territory Hybrid, Everest Sport, and Ranger Wildtrak, which makes its mobile showroom campaign even more effective as it can serve as an on-site one-stop shop.
