Ford Philippines is rolling out a fresh round of promos this month, reviving its popular March Madness campaign. This limited-time promo includes vehicle discounts, trade-in subsidies, and service deals nationwide across its dealer network.
According to Ford, the promo runs from March 9 to 15, 2026. It allows customers to access bigger discounts on select vehicles and after-sales services, alongside existing month-long offers available throughout March.
Ryan Lorenzo, retail product marketing and business growth director of Ford Philippines, said the March Madness campaign has become a well-received annual initiative for customers. He noted that the program is being expanded this year to include service deals in addition to vehicle promos, with the aim of improving the ownership experience for both new and existing Ford customers.
During the one-week promo window, buyers can enjoy up to P200,000 on select Ranger Sport variants. Meanwhile, customers trading in their old unit for a brand-new Ford may also receive a P30,000 trade-in subsidy. Additional P20,000 discounts are also available for the Ford Everest, Territory Hybrid, and other Ranger variants purchased within the same period.
Ford is also offering after-sales incentives for customers who schedule maintenance service within the promo period. A 10% discount is available for parts and preventive maintenance services (PMS), while Ford genuine accessories are also offered with a 10% discount. Customers spending at least P10,000 on parts and services during the promo period will be eligible to join a raffle for service vouchers worth up to P10,000 or a Ford dashcam.
Beyond the limited-time campaign, Ford is continuing its March offers on several models. These include all-in financing deals such as P59,000 all-in for the Ranger Sport 4×2 and P99,000 all-in for the Ranger XLS and the Territory Hybrid Titanium X. The Everest Trend is also available with a P79,000 all-in package, while Everest Titanium variants come with P99,000 all-in financing offers.
The company is also introducing a new 5-Star Care Package for the Everest Titanium, which bundles a five-year scheduled service plan, a five-year warranty, and a five-year emergency roadside assistance. This represents approximately P50,000 in customer savings.
Additional incentives are also available for premium Ford models such as the Mustang Mach-E, Explorer, and Bronco Outer Banks with the Sasquatch Package. These incentives include big cash discounts or 0% interest financing, depending on the model.
Autocar’s Take
Ford’s move to bring back its March Madness campaign with additions that go beyond vehicle discounts is an example of a strategy to strengthen customer retention. Offering savings on periodic maintenance and accessories alongside vehicle promos encourages existing customers to remain active within the brand’s dealership ecosystem.
From a market standpoint, the promo aligns with the start of the summer travel season in the Philippines, when vehicle demand typically increases. While aggressive discounts are common in the industry, Ford’s combination of financing offers, after-sales perks, and trade-in support may attract first-time buyers and existing customers looking to upgrade.
