Reaching more potential clients and making the brand more accessible to consumers play an important role in promoting the products, which could eventually lead to sales. This is why Ford Philippines aims to expand its presence further by launching its first-ever mobile showroom.
Ford’s mobile showroom is intended to be like a showroom on wheels, wherein it can be moved from one location to another in order to reach more clients. The Blue Oval brand said that its showroom-on-the-go is part of Ford’s commitment to deepening customer engagement by meeting customers where they are.
The Ford mobile showroom is designed to make it easier for potential clients in high-traffic and high-growth areas to explore the latest Ford vehicles. The car brand aims to go to a certain location that does not come with a nearby Ford dealership. Through this approach, showroom-on-the-go will allow individuals to know more about Ford vehicles, speak with product experts, take a test drive, and avail themselves of exclusive offers.
Simply put, the concept behind Ford’s mobile showroom is like a mobile clinic or a food truck, wherein the service goes to your location for that added convenience and easier accessibility.
Ford’s mobile showroom makes its first stop at 21 Hundred Café in Balanga City, Bataan. It will be there until February 2, 2026, in partnership with Ford Subic.
Ford PH Marketing Director Mark Parulan said that the mobile showroom is meant to make its products more accessible to customers.
“This mobile showroom is the first-ever activation of its kind for Ford Philippines—an innovative step forward in how we create curated customer experiences in high-growth urban areas. By bringing the Ford showroom experience directly to communities like Bataan, we’re making it more convenient for customers to discover our vehicles, engage with our team, and feel confident about choosing Ford,” Parulan said.
Of note, pulling the mobile showroom is the Ford Ranger, proving its towing capacity. To put things in perspective, Ford said that the mobile showroom trailer weighs over 2.5 tons.
Meanwhile, individuals who reserve any Ford vehicle during the event can enjoy exclusive offers, including P1,000 worth of gift certificates from 21 Hundred Café, an additional P10,000 cash discount, a full tank of gas, and a Zoobic Safari Pass with overnight accommodation for two. On the other hand, customers who participate in a test drive will receive exclusive Ford merchandise.
Autocar’s Take
Ford Philippines is taking a new approach in further expanding its market reach through the launch of its mobile showroom. The said campaign is designed to bring the brand closer to more potential customers by creating a showroom on wheels, allowing the car brand to reach more customers, especially those who live in an area without a nearby Ford dealership.
The mobile showroom could be an effective way to entice customers to explore and learn more about Ford vehicles, which could eventually convert to sales. The mobile showroom allows visitors to view Ford models, speak with product specialists, and even take a test drive. The said strategy is worth trying since the local automotive industry is ever-changing due to the arrival of new car brands, especially the ones from China.
