HondaPH redefines sporty DNA with new models at the 9th PIMS

Honda Cars Philippines, Inc. (HCPI) has officially launched the New Civic RS e:HEV at the 9th Philippine International Motor Show (PIMS), themed “Sporty DNA: Redefined.” This event marks the introduction of the latest Civic variant, expanding Honda’s electrified lineup.

The New Civic was initially previewed during the Transform the Future – One Honda Electrification event in September 2024, where HCPI and Honda Philippines, Inc. (HPI) reaffirmed their commitment to a sustainable future. The exhibit at PIMS also showcases limited editions of the CR-V V Turbo and Civic Type R, as well as two innovative motorcycles: the All-New EM1 e:HEV and CBR1000RR-R Fireblade SP.

Highlighting Key Models:

  • All-New EM1 e:HEV Honda’s first battery electric scooter, representing its dedication to greener mobility solutions.
  • All-New CBR1000RR-R Fireblade SP: A lightweight super sports bike that captures the essence of Honda’s MotoGP racing heritage.
  • CR-V V Turbo Limited Edition: Combining style and practicality, this variant features sporty accessories and utility enhancements.
  • MUGEN Civic Type R Group.A: The most exclusive Civic Type R in the country, with only five units available, premiered globally at the Tokyo Auto Salon.

New Civic Features:

The New Civic RS e:HEV joins the CR-V in Honda’s hybrid lineup, incorporating advanced features such as:

  • Honda SENSING with an updated camera system.
  • Honda CONNECT with new functionality.
  • Enhanced interior features, including parking sensors, Type C USB ports, and a new 9″ Audio Display unit.
  • Google Built-in for voice command integration, aligning with Honda’s vision for a collision-free society.

Color Options for the New Civic:

  • Canyon River Blue Metallic (exclusive to e:HEV)
  • Crystal Black Pearl (new)
  • Platinum White Pearl (available on all variants)
  • Meteoroid Gray Metallic (RS CVT & V CVT only)
  • Ignite Red Metallic (RS variants only)

New Civic Pricing:

  • RS e:HEV-CVT: PHP 1,990,000
  • RS CVT: PHP 1,790,000
  • V CVT: PHP 1,600,000

Exclusive Offers:

From October 24 to 31, 2024, reservation fees for the New Civic RS e:HEV variant will be waived. Customers reserving a vehicle can benefit from:

  • PHP 5,000 waived reservation fee.
  • Free 1-year Periodic Maintenance Service or PHP 10,000 cash discount.
  • An additional PHP 5,000 test drive promo if they test drive the reserved unit.

Honda Leasing Program:

HCPI also introduced the Honda Leasing Program, offering lower upfront costs and flexible financing options developed with partners RCBC and BDO Finance. This program aims to simplify the process of acquiring a new Honda.

Future Goals:

Rie Miyake, HCPI president, stated, “By 2050, Honda aims for carbon neutrality across all products and zero traffic collision fatalities involving Honda vehicles. Our commitment to advancing safety and sustainability through technologies like Honda SENSING and CONNECT is unwavering.”

Visit the Honda Sporty DNA: Redefined exhibit from October 24 to 27, 2024, at the World Trade Center, Pasay City. Doors are open from 10:00 AM to 9:00 PM. Tickets are available online at PIMS Ticketing or at the venue. Explore more Honda models at our virtual showroom: Virtual Honda Showroom.

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Randolph de Leon

Randolph de Leon

Randolph is a visually-impaired car photographer and one of the correspondents of Autocar Philippines. Seeing the world out of his left eye since birth, Randolph loves to photograph cars and most especially motorsport events. Despite the challenges he's facing, Randolph continues to be an optimistic energy to himself and to those around him, living life to the best of his abilities.