Mitsubishi Motors Philippines Corporation (MMPC) is thrilled to invite visitors to the 9th Philippine International Motor Show (PIMS) at the World Trade Center from October 24 to 27, 2024. With an exciting lineup of adventure-ready vehicles, immersive test drives, and an innovative booth design, MMPC promises a unique adventure experience for all attendees.
“Awaken the Adventurous Spirit Within You” Booth Design
Drawing inspiration from Mitsubishi Motors Corporation’s booth at the Japan Mobility Show 2023, MMPC’s booth embraces the theme: “Awaken the adventurous spirit within you. Adventures for all – anytime and anywhere.” The stunning mountain design symbolizes the rugged terrains and adventurous journeys that Mitsubishi vehicles are engineered to conquer.
Every aspect of the booth reflects Mitsubishi’s commitment to adventure and exploration, inviting visitors to connect with their adventurous side, whether through off-road expeditions or urban exploration. The displayed vehicles align perfectly with this theme, catering to outdoor enthusiasts and everyday adventurers alike.
World Premiere: 7-Seater SUV Concept
Highlighting the booth is the world premiere of the Mitsubishi DST Concept, a new 7-seater SUV that makes its global debut at PIMS. This sophisticated SUV features a spacious, high-end cabin designed for comfort, combined with robust handling for safe, smooth journeys in any weather or road condition. It’s the ideal three-row SUV for families and adventurers ready to explore new horizons.
Adventure-Ready Vehicles on Display
Visitors will have the opportunity to explore a curated selection of Mitsubishi’s most capable vehicles, including:
- All-New XFORCE: A compact SUV designed for urban explorers, combining style, advanced features, and comfort.
- All-New Triton Rally Car Replica: A tribute to Mitsubishi’s participation in the Asia Cross Country Rally, showcasing the brand’s renowned toughness and off-road capability.
- All-New Triton: A versatile pickup truck built for everyday functionality and rugged adventures.
- Montero Sport Black Series Ralliart: A midsize SUV equipped with Ralliart accessories, perfectly suited for city driving and off-road adventures alike.
- Xpander Cross Outdoor Edition: The ultimate family vehicle for outdoor enthusiasts, featuring added accessories for enhanced adventure readiness, plus complimentary Ogawa camping gear (tarp tent, two camping chairs, and a folding table).
Interactive Test Drive and Off-Road Experience
MMPC is taking adventure beyond the booth with an outdoor display and test drive area, allowing visitors to experience the off-road capabilities of Mitsubishi vehicles firsthand. The All-New XFORCE will be available for an exhilarating off-road test drive on specially designed tracks, showcasing its various drive modes. For those preferring a city experience, regular test drives along the streets of Pasay will also be offered.
Promotions and Daily Programs
Visitors can enjoy exclusive promotions during the event, including a Php15,000 discount on the All-New Triton and All-New XFORCE, and Php10,000 off on the Mirage, Mirage G4, Xpander, Montero Sport, and L300 for those who reserve at MMPC’s booth.
Additionally, the booth will feature daily programs until October 27, including performances by popular Filipino artists. Guests can also immerse themselves in a virtual reality (VR) experience that offers a close-up view of the Mitsubishi DST Concept, exploring its luxurious interior and advanced features before it hits the road.
Experience the Adventure at Mitsubishi’s Booth
This year’s PIMS is a landmark event for MMPC, marking the first-ever world premiere of a new model. “Our participation in this year’s PIMS goes beyond showcasing vehicles; it’s about embodying Mitsubishi Motors’ spirit and inviting everyone to embrace adventure,” said Ritsu Imaeda, MMPC President & CEO.
Join us at the 9th Philippine International Motor Show and awaken your adventurous spirit with Mitsubishi Motors. Visit our booth to witness the Mitsubishi DST Concept and the latest models, experience our off-road track, and take advantage of exclusive offers.
