Mini Philippines, through its official distributor, Autohub Group, held its annual Mini Day not only to celebrate its community, but also to highlight a new place called the AutoComplex. Case in point, this year’s Mini Day demonstrated how a modern automotive facility can extend far beyond vehicle displays and servicing, offering a space where customers can experience ownership, culture, and community in one setting.
Located at #8 Mercury Avenue, Bagumbayan, Quezon City, the AutoComplex is a modern automotive venue that combines vehicle displays, premium car care services, retail offerings, and lifestyle spaces. It functions as a community hub where customers can explore cars, enjoy food and coffee, shop for accessories, and join brand-driven events, such as Mini Day.
Last November 29, 2025, the AutoComplex served as the backdrop for an evening of all things Mini, highlighted by an open, relaxed, and experiential vibe. The Mini Day welcomed owners, enthusiasts, families, and friends, turning the venue into an activity hub that blended automotive excitement with lifestyle-oriented engagements. The event featured four interactive experience stations spread throughout the space, showcasing how AutoComplex can support both product exploration and community interaction.
Guests moved through the Mini Reels Studio, where content creation took center stage, showcasing how dealerships today accommodate modern customer behavior in the social media era. The Harman Kardon Sound & Feel Test Drive Station, just outside the AutoComplex facade, offered an immersive approach to performance appreciation. It featured test-drive activities showcasing Mini’s latest internal combustion engine (ICE) and battery-electric vehicle (BEV) models, such as the Mini John Cooper Works Countryman ALL4 and the all-electric Mini Cooper 3-Door. Guests were able to not only experience the cars but also enjoy the premium audio system.
AutoComplex also housed the Mini Day Blindfold Touch and Feel Challenge. It involves guest participation through challenges to their sense of touch. Wearing blindfolds, participants were tasked with feeling and guessing 10 objects hidden in individual bags laid out on a table. Each object is part of a Mini automobile, such as a side mirror cap, a wiper, or a floormat.
Another activity was the Pack-it-Up Cargo Challenge at The Tee Room, located in one of the AutoComplex’s air-conditioned areas. There, participants were challenged to pack as much luggage as possible into the trunk of the Mini Cooper 3-Door in under 1 minute. Just on the side of the car was a virtual golf range where people tried their hand at scoring a hole-in-one.
The main area at the back of the AutoComplex was where the Mini Deus Ex Machina-inspired car display drew quite a bit of attention. Its bold styling and lifestyle-driven presentation demonstrate how AutoComplex can showcase design concepts that appeal to customers who view their vehicles as personal statements.
The venue further reinforced its lifestyle positioning through serving food and drinks, and offering retail merchandise for the Mini community to take home. All these activities were energized by live DJ performances, fun games for kids and kids-at-heart, and raffle draws.
