The Japan Mobility Show (JMS) is one of the most anticipated motoring events in the global scene. Open to the public from October 31 to November 9, 2025, in Tokyo, the big event will see major brands bringing fresh concepts, world premieres, and next-generation models that reflect a shared shift towards electrification, advanced mobility, and design evolution.
Here’s a look at some of the brands that will grace the occasion with their show-stoppers.
Honda
Honda is blending heritage with innovation. Already a huge hit in the Japanese market, it will showcase the all-new Prelude in its iconic 2-door sporty coupe platform, now with hybrid power. Also debuting is the Honda 0 Series Prototype, which will serve as the brand’s benchmark and foundation for upcoming EVs. The N-ONE e concept, a compact EV designed for city driving, will also make an appearance.
Isuzu
Isuzu’s exhibit will focus on sustainable and commercial mobility. The VCCC (Vertical Core Cycle Concept) will take center stage, showcasing the company’s vision for future truck platforms. Complementing this is an Elf EV Garbage Truck, developed to improve society’s carbon-neutrality. Onboard is the brand’s PTO (Power Take-Off) unit, which gets power from either the engine or the battery to run auxiliary equipment. Also to be showcased is the brand’s Multi-Fuelled Engine concept, designed to accommodate a range of fuel sources beyond diesel.
Mazda
Mazda is expected to grab plenty of attention this year with the world premiere of its Vision model. While still shrouded in shadow, its silhouette hints at a sedan or a sleek 4-door coupe, complete with a defined B-pillar door line. We believe we’re looking at a concept that previews the next-generation Mazda3, which is already in its sixth year.
Aside from this, Mazda will also feature a public display of the all-new CX-5, marking an important milestone for one of its global best-sellers.
Mitsubishi
Mitsubishi is once again putting its adventurous identity forward. This is reflected by its booth, which will showcase the Triton pickup and the Outlander PHEV. Aside from these, it will also feature the Delica in two forms – the Delica Mini and the Delica D:5. The former boasts a compact body that slots itself in the region’s “kei” car category for urban mobility. The latter, meanwhile, is designed to combine cabin comfort with off-road capability.
Mitsubishi is also gearing up for the reveal of a surprise concept vehicle, hinting at its future design and tech innovations. Watch this space as we will have the chance to drive this mysterious concept vehicle in Japan.
Nissan
Nissan will bring a strong lineup of new-generation models. Leading the charge is the all-new Elgrand, which was teased earlier this year and features a fresh design and hybrid tech. The next-generation Leaf will also make its debut, solidifying the brand’s EV legacy. Along with these, the facelifted Ariya will be showcased with updates to its design, technology, and driving features.
Subaru
Subaru will emphasize a dual identity: performance and adventure. On one hand, it’s set to showcase two STI concepts – Performance-E (electric) and Performance-B (retaining the tried-and-true boxer engine). With these, the brand is sending a message that it intends to keep the STI spirit alive. On the other hand, Subaru will also feature the Trailseeker EV, as well as the prototype versions of the Forester Wilderness and Outback Wilderness, suggesting global expansion of Subaru’s off-road trim culture.
As a shery on top, the booth will also display the iconic 1983 Subaru GL Family Huckster, a high-performence family wagon with over 800 hp, underscoring Subaru’s performance heritage.
Suzuki
Suzuki will highlight affordable and accessible electrification. Headlining the brand will be the Fronx, now with Flex Fuel Technology. This model is designed to improve carbon neutrality by using ethanol, a plant-based fuel derived from fermented organic materials such as corn and sugarcane.
Suzuki will also display the Vision e-Sky, a mini battery-electric vehicle (BEV) designed for urban mobility. The Suzuki e Every Concept will also be shown – a small commercial BEV van for business use and emergency power supply.
Toyota and Lexus
Toyota will showcase an electric Corolla concept, signaling its commitment to bringing its most iconic nameplate into the EV era. Also taking the stage is the much-anticipated Century Coupe concept, a bold reimagining of the ultra-luxury sedan into a sleek 2-door grand tourer.
Lexus, on the other hand, will showcase the LS Concept, a preview of the flagship nameplate in its future electric form as a 6-wheel minivan. Do note that earlier speculation of the debut of the supposed Lexus LFA successor at the 2025 JMS will not push through. Toyota Chairman Akio Toyoda has confirmed it will be shown publicly at the 2026 Tokyo Auto Salon, scheduled for January 2026.
Going by these previews, the 2025 JMS is shaping up to be an exciting mix of both heritage and innovation. Each brand is bringing something distinct, whether it’s electrification, advanced platforms, or new mobility solutions. One thing is certain: JMS is known as the launchpad for future automotive tech and trends, and we can’t wait to see them on the road soon.
