In an effort to build up its provincial presence, Nissan Philippines, Inc. (NPI) recently opened its first pop-up store in Bataan. The new facility offers a comprehensive vehicle ownership experience from car sales to after-sales servicing and spare parts availability, making it one of the brand’s 3S dealerships. Nissan says that the pop-up dealership is positioned to deliver the same top-quality service offered in more traditional facilities.
The new Nissan pop-up dealership is located at Unioil Roman Superhighway, Barangay Calaylayan, Abucay, Bataan. It features a four-car display area to showcase Nissan’s latest models, giving customers easy access to take a closer look at their dream Nissan rides without the need to travel to city-based outlets. These models include the Nissan Navara pickup, Nissan Terra SUV, and Nissan Patrol SUV. The facility includes two fully equipped service bays, enabling owners to receive vehicle maintenance and after-sales support. Some of the services offered include preventive maintenance service (PMS), vehicle assessment, and parts replacement.
The dealership is owned and operated by Royce Motor Center Inc. (RMCI), a long-time dealer partner of Nissan. This collaboration underlines NPI’s strategy to extend its reach through established dealers, making ownership and maintenance of Nissan vehicles more accessible beyond major metro-based areas.
“The Nissan Bataan Pop-Up Store reflects our ongoing efforts to meet customer needs wherever they are. By introducing our first 3S pop-up concept, we are able to provide a full-service Nissan experience while assessing opportunities for long-term growth in high-potential areas,” said Masao Tsutsumi, President of NPI.
Residents of Bataan, particularly those in or near Abucay, can now enjoy a one-stop destination for purchasing new Nissan vehicles, securing spare parts, or having their vehicles serviced, eliminating the need to travel far. With this milestone, NPI signals a push to bring its brand, vehicles, and services closer to customers nationwide.
