In celebration of NISMO’s 40th anniversary and three decades of success in Europe, Nissan has announced the return of the NISMO brand to the region with the launch of the Ariya NISMO. This marks the introduction of Nissan’s first fully electric NISMO model to the European market.
The Ariya NISMO is described as the embodiment of peak Nissan performance, combining dynamic agility with a bold personality. Building on Nissan’s strong NISMO heritage and maintaining a Japanese-inspired design, the Ariya NISMO promises to elevate the performance of the 87 kWh Ariya e-4ORCE.
The vehicle features sharp, sporty exterior details and advanced engineering, delivering the smooth electric driving experience with added racetrack excitement. Its aerodynamic design is intended to reduce drag and increase downforce at higher speeds, ensuring fluid and high-performance driving.
“NISMO is back in Europe! We are reintroducing this exciting brand to our market with a new and refreshed model,” stated Mayra González, Divisional Vice President Marketing & Sales, Nissan Europe. “As we push forward the electrification of our lineup, it’s essential that we continue to offer elite and exciting models to customers and NISMO enthusiasts. The Ariya NISMO strikes the perfect balance of immediate response and acceleration of an all-electric car with the mechanical fine-tuning of a sports car, resulting in an outstanding car for day-to-day driving. With its striking design and stance, get ready to stand out from the crowd!”
The Ariya NISMO EV crossover is equipped with numerous improved parts and NISMO tuning, delivering powerful yet smooth and controllable acceleration. Enhanced with tuned Vehicle Dynamic Control (VDC) and high-grip tires, the Ariya NISMO also features a fine-tuned e-4ORCE system for better power and torque distribution to the wheels. This model ensures continuous, linear acceleration even at high speeds, offering a superior driving experience.
Targeting those who desire motorsport-level handling and cornering, the NISMO-tuned e-4ORCE optimizes the performance of both front and rear suspension systems, ensuring expert traction in all weather conditions while maintaining sports car precision. The vehicle also includes finely tuned brake pads for reliable stopping power, regardless of weather conditions.
The interior of the Ariya NISMO has been meticulously designed to provide a premium and exclusive experience. The sleek, black-based interior is complemented by spicy red accents, enhancing the vehicle’s sophisticated appearance. Special NISMO seats, inspired by Formula E cars, offer superb grip and comfort, ensuring a luxurious ride for all occupants.
For those eager to own the perfect electric vehicle and make a statement on the road, Nissan advises staying tuned for more product updates later this year.
Ahead of its official release, visitors at the London E-Prix will have the unique opportunity to see the Ariya NISMO for the first time in Europe. Nissan’s involvement in Formula E showcases the pinnacle of innovation in electric technology, and the Ariya NISMO aims to bring that same trackside excitement and driving sensation to everyday roads, delivering a driving experience like no other.
