Nissan Philippines recognized its top-performing dealerships during the 2026 Nissan Dealer of the Year Awards (DOYA), held at Okada Manila with the theme “Daring, Offensive, and Confident.” Leading this year’s dealer honorees is Nissan Alabang, which won big at the 2026 Nissan DOYA.
Speaking of which, Nissan Alabang received the prestigious 2026 Nissan Global Award, an accolade given to dealerships that embody Nissan’s global standards for operational excellence, customer satisfaction, and overall business performance. Aside from receiving the 2026 Nissan Global Award, Nissan Alabang also bagged the Dealer of the Year for the National Capital Region (NCR) category. Meanwhile, Nissan Dasmariñas secured the same recognition for the Provincial category.
Nissan PH said that Nissan Alabang and Dasmariñas are under Synergyauto Ventures Corporation. These two Nissan dealerships are said to have demonstrated exceptional performance in key areas, including Sales, Aftersales, Marketing, Customer Experience, and Financial Management. Nissan PH added that the achievements of both dealerships reflect Synergyauto Ventures Corp.’s strong leadership and strategic direction in consistently elevating performance and aligning with Nissan’s global standards of excellence.
The Japanese car brand also recognized excellence across several key categories, including:
– Outstanding Dealer Group for Data Protection Compliance: Royce Motor Center Inc.
– Fleet Dealer of the Year (Provincial): Nissan Cebu Central
– Fleet Dealer of the Year (NCR): Nissan Commonwealth
– Parts Team of the Year: Nissan Sucat
– Service Team of the Year: Nissan Alabang
– Nissan Customer Connect Dealer Team of the Year: Nissan Dasmariñas
– Dealer Customer Experience Team of the Year: Nissan Dasmariñas
– Finance Team of the Year: Nissan Cebu Central
– Brand Excellence: Nissan Alabang
– Excellence in Sales: Nissan Pampanga
– Excellence in Aftersales: Nissan Alabang
– Excellence in Customer Experience: Nissan General Santos
– Excellence in Business Sustainability: Nissan Cebu Central
Nissan Philippines also presented the Cornerstone Awards, recognizing long-term partners who have demonstrated consistent performance, sustained collaboration, and unwavering dedication to the brand.
Royce Motor Center Inc. received the Diamond Cornerstone Award for its 43 years of partnership.
The following partners were also honored with the Platinum Cornerstone Awards:
– 39 Years: Davao Unicar Corporation
– 34 Years: Ponce Automobile Corporation
– 33 Years: Nissan Cebu Distribution Inc.
– 31 Years: Iloilo Car Corporation
– 31 Years: Tetra Sales and Services Inc
– 30 Years: Nissan Commonwealth
“Our dealer partners are at the heart of how customers experience the Nissan brand every day. The awardees we celebrate tonight have demonstrated exceptional commitment to operational excellence, customer satisfaction, and continuous improvement. We are proud of their achievements and look forward to continuing our growth together as one team,” said Nissan Philippines President Yoshinori Kanazawa.
Autocar’s Take
Nissan Philippines has recognized its top-performing dealers during the 2026 Nissan Dealer of the Year Awards. The said event is important as it allows Nissan Philippines to show its appreciation to its nationwide dealer network, most especially to dealers that performed well in keeping the Nissan brand popular among car buyers.
Nissa PH President Yoshinori Kanazawa said that the company is looking forward to the continued success of the brand as well as its dealer network. This statement shows that Nissan PH values its dealer network to reach more potential clients, maintain brand presence, and further spread brand awareness.
