Every July is National Disaster Resilience Month, which honors the Filipinos’ enduring “bayanihan” spirit to survive when disaster strikes. Last July saw this unfold when Typhoons Crising, Dante, Emong, and the presence of habagat caused massive flooding to many parts of Luzon and Metro Manila. Aside from casualties and destroyed livelihoods, the flooding also rendered thousands of vehicles damaged.
Understanding the situation, a number of car brands have mobilized relief operations, rescue missions, and repair assistance to as many flood-affected customers as they could. One example is Mitsubishi Motors Phi;ippines Corporation (MMPC) with its newly launched “Support On Standby” or SOS program.
MMPC’s SOS program started last August 6, and will run until November 6, 2025 in all DTI accredited Mitsubishi dealers nationwide. It aims to help lighten up the repair costs by lowering the prices of replacement parts.
In more detail, the Mitsubishi SOS program offers up to 30% discount on selected genuine parts for Mitsubishi vehicles damaged by the flood. It covers key vehicle components such as electronics, engine parts, and other affected systems.
According to Mitsubishi Philippines, vehicles brought in for service within the duration of the program will undergo evaluation and repair at authorized service centers. The brand also noted that the 30% discount offer is limited to repairs using only genuine Mitsubishi parts for all models distributed by MMPC.
“This program reflects our strong commitment to supporting our customers during difficult times. We understand that our customers rely on their vehicles, not just for convenience, but also for their livelihoods and families. Their trust in Mitsubishi is something we value deeply, and this program is one way we can give back by helping them recover quickly,” shared MMPC After Sales Executive Vice President Toko Imai.
Mitsubishi Philippines encourages its flood-affected customers to visit their nearest Mitsubishi dealership or to have their damaged vehicles evaluated. Authorized and trained Mitsubishi dealer personnel and service technicians are ready to help.
