Isuzu Philippines Corporation (IPC), in collaboration with its dealer partner Southern Auto Mart, has officially commenced the construction of its relocated Isuzu Dumaguete dealership. The groundbreaking marks a strategic move to enhance customer access and deliver elevated automotive services in the region.
The new site is fully aligned with the Isuzu Outlet Standard (IOS), reflecting IPC’s ongoing commitment to modernizing its dealership network nationwide. According to IPC President Mikio Tsukui, “We are truly excited about this new location for Isuzu Dumaguete. This relocation brings the Isuzu brand even closer to our valued customers, making our products and services more accessible while raising the bar in customer experience.”
Covering a total area of 3,144 square meters, the new facility will feature a 251-square-meter showroom capable of displaying up to four vehicles, including light-duty trucks. The service area will be equipped with four ventilated bays designed to accommodate both light commercial and heavy-duty vehicles. A dedicated customer lounge will provide a comfortable environment for clients awaiting vehicle service.
This development comes at a time of sustained economic growth in Dumaguete, where demand for reliable transport solutions continues to rise. The relocation forms part of IPC’s broader strategy to strengthen its presence across the country through dealership expansion and modernization.
Southern Auto Mart Vice President for Sales and Aftersales, Mark Espino, also expressed optimism during the groundbreaking ceremony. “We are grateful for IPC’s continued support and confidence. This new facility positions us to further increase the Isuzu brand’s visibility and sales in Negros. It is a significant step forward for our customers and our dealership.”
This is the second dealership currently under construction for IPC in 2025, reaffirming the company’s dedication to its “Your Responsible Partner” commitment—ensuring product reliability, service accessibility, and a consistent, high-quality customer experience.
For more details on Isuzu’s dealership network and updates, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.
