Inchcape Philippines, the official distributor of Chrysler, Dodge, Jeep, and RAM Trucks in the country, celebrated Women’s Month by organizing a drive to Tagaytay Highlands. Jeep Philippines brand ambassador and Miss Universe Philippines 2023, Michelle Dee, joined the said drive in celebration of Women’s Month.
Inchcape PH decided to organize the said drive to honor the incredible women of Jeep and Ram Philippines. Aside from Michelle Dee, the one-day intimate drive was participated in by select motoring media and Inchcape representatives for Jeep and Ram. Of note, the participants of the drive feature an all-female lineup, a fitting concept to celebrate Women’s Month.
The company shared that the event was especially curated to celebrate Women’s Month, honoring womanhood, mated with the equally empowered and capable Jeep and Ram vehicles. The drive features Jeep and Ram vehicles, which are the following: two Jeep Wrangler 4-Door Rubicon, Jeep Grand Cherokee L, and RAM 1500 Rebel.
The starting point of the drive was at the Chrysler, Dodge, Jeep, and RAM Trucks (CDJR) showroom in Greenhills. There, the participants assembled for breakfast, a briefing, and a product presentation. Afterwards, all ladies rode in their assigned Jeep and Ram vehicles.
Inchcape PH said that during the drive, the all-female convoy got to experience the capabilities of Jeep and Ram vehicles. To put things in perspective, the Jeep Wrangler 4-Door Rubicon is regarded by the company as the “most capable off-road vehicle in the world.” Designed for extreme adventures, the Rubicon is built on its legendary history, offering notable off-road capability. The Jeep Wrangler 4-Door Rubicon retails at P5,780,000.
The Jeep Grand Cherokee, on the other hand, is a seven-seater SUV that is “meticulously curated with an iconic and striking appearance, and uncompromised comfort and convenience.” The Jeep Grand Cherokee retails at P5,490,000.
Meanwhile, the RAM 1500 Rebel is a full-size pickup truck that’s ready for adventure. It retails at P5,780,000.
Upon arrival at Tagaytay Highlands, the participants had lunch. Then, the ladies gathered for a roundtable discussion, hosted by Michelle Dee, while enjoying a cup of coffee. During the discussion, the ladies exchanged notes, anchored towards promoting women empowerment and gender equality in their daily lives, and the advancement of women’s roles in today’s society.
Autocar’s Take
The idea behind Inchcape Philippines’ drive featuring an all-female lineup is a nice idea to celebrate Women’s Month. It’s more than just a drive, as the event was meant to honor womanhood by discussing relevant topics and issues, such as sharing ideas on how to further promote women’s empowerment and gender equality in today’s society.
Discussions like that promote a better understanding of how far and how much more needs to be done to ensure that women’s voices will be heard and not taken for granted. Moreover, having a Jeep brand ambassador as prominent and as strong as Michelle Dee as part of the participants further amplified the event in celebrating Women’s Month.
