Isuzu Philippines Corporation (IPC), in collaboration with its long-time partner ICONIC Dealership, Inc. (IDI), officially broke ground for its 50th dealership located along Shaw Boulevard, Mandaluyong City. This milestone marks a pivotal achievement under IPC’s “Road to 50” initiative, which aims to strengthen its dealership network nationwide.
Strategically situated in one of Metro Manila’s busiest commercial corridors, the future Isuzu Mandaluyong dealership is set to open by the end of 2025. The facility underscores IPC’s ongoing commitment to expanding its footprint and enhancing service accessibility, particularly in the light commercial vehicle (LCV) market.
“This milestone represents more than just business expansion—it embodies our shared commitment to growth, service excellence, and resilience,” said IPC President Mikio Tsukui. “Establishing a flagship branch in Mandaluyong, a dynamic urban hub, reflects our dedication to serving diverse customer needs in key metropolitan areas.”
Covering 2,108 square meters, the dealership will feature a 709-square-meter showroom accommodating up to five display vehicles, including LCVs. The ground floor will host a fully equipped service area with four service bays, a car wash section, and ample customer parking. Designed to meet the latest Isuzu Outlet Standard (IOS), the facility will provide a seamless customer experience from sales to aftersales.
Mandaluyong City was strategically selected for its growing residential zones, active commercial districts, and rising middle-income population—making it an ideal location for IPC’s expansion. According to ICONIC Dealership National Sales Director Eric Wambangco, “This new facility is a testament to our commitment to providing greater value and enhanced services to customers in this part of Metro Manila. We thank Isuzu Philippines for their continued support.”
President Tsukui added, “We have full confidence in ICONIC Dealership’s capabilities and customer-centric approach. Their leadership and alignment with Isuzu’s core values will ensure this new branch significantly contributes to our presence in the competitive urban market.”
With this latest development, IPC reaffirms its mission of delivering reliable, fuel-efficient vehicles and industry-leading support to Filipino motorists nationwide.
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