Hariphil Asia Resources, Inc. (HARI), the exclusive distributor of Hyundai commercial vehicles in the Philippines, recently held its first Hyundai Truck and Bus (HTB) National Conference of the year, where it honored top-performing dealerships for their exceptional contributions to customer service and business development.
The event brought together key dealership leaders and executives to align on strategic priorities for the year ahead. It also marked a pivotal moment as HARI introduced its initial offerings in the electric commercial vehicle segment: the Hyundai County Electric and Mighty Electric. Additionally, the conference highlighted the HARI Cab, a locally assembled diesel-powered vehicle tailored for the Philippine market.
Anchoring the conference was the introduction of the Biyahenyo Program—an initiative designed to empower HARI’s growing customer base and recognize the vital role of its dealership network in supporting businesses across the country.
Dealerships recognized for outstanding performance in 2024–2025 include:
Sales Awards
- Truck Category: HTB Davao
- Bus Category: HTB Alabang
- Best in Sales Management: HTB Alabang
Service Awards
- Best in Warranty Administration: HTB Baliwag
- Best in Service (Advisor): HTB Cabanatuan
- Best in Service (Technician): HTB Cabanatuan
- Best in Overall Workshop Sales Performance: HTB Commonwealth
- Best in Service Management: HTB Alabang
- Best in Call for Service Inspection: HTB Santiago City
Parts Awards
- Best in Parts Management: HTB Alabang
- Highest Sales Growth for Parts: HTB Alabang
- Best in Parts Operations: HTB Santiago City
The company also honored winners of the 2024 Hyundai Global Customer eXperience Championship (CXC), a biennial competition recognizing excellence in customer experience among Hyundai dealership staff. HTB Baliwag triumphed in the Sales Category, while HTB Cabanatuan secured top honors in the Service Technician Category. Winners received trophies and cash incentives from Hyundai Motor Company.
HARI Vice Chairman, President, and CEO Maria Fe Perez-Agudo stated, “The HARI CV dealership network commits to evolve in order to effectively drive a future-ready transport industry—empowering entrepreneurs, advancing smart mobility, and shaping a sustainable CV market.”
Commenting on HARI’s EV strategy, Mr. William B. Chiongbian II, Dealer Principal of HTB Alabang, remarked, “It’s not just a plan; it’s a call to innovate, excel, and redefine what’s possible. It urges us to evolve into Biyahenyos and Biyaheros, set to embrace an electric future.”
HARI continues to expand its footprint in the electric and next-generation mobility space, reinforcing its leadership in sustainable, future-ready commercial transport solutions.
