Ford Philippines is set to bring back its highly anticipated experiential test drive roadshow, the Ford Island Conquest (FIC), marking its seventh year with a grand opening in Iloilo City. This year, Ford aims to broaden its reach by engaging with more customers nationwide, starting with this exciting event in the Visayas region.
The Ford Island Conquest continues to be a unique platform that offers a hands-on experience for the motoring community. Visitors can explore an interactive vehicle display featuring the latest Ford models, gaining insights into the brand’s innovative design and technology. This year’s lineup includes the Territory, Everest, Ranger Raptor, and the newly launched Bronco, each showcased to highlight Ford’s commitment to quality and performance.
Attendees will have the opportunity to take part in both on-road test drives and a specialized test drive course. These activities are meticulously designed to showcase the vehicles’ standout features, including their ride and handling, advanced technology, robust capability, and comprehensive safety measures.
“We are thrilled to bring the Ford experience directly to our customers, extending beyond the walls of our showrooms,” said Mike Breen, Managing Director of Ford Philippines. “The Ford Island Conquest allows our customers to not only see but also feel the difference of owning a Ford vehicle. With exclusive offers and special deals available during the event, we are making it easier and more convenient for our customers to drive home their dream Ford.”
The first leg of the FIC Year 7 will be held in Iloilo City from August 23 to 25, 2024, at the Mall Atrium of SM City Iloilo. The event will feature an in-mall display of the Territory, Everest, Ranger Raptor, and the recently launched Bronco, alongside the on-road test drive of the Territory, Everest, Ranger, and Ranger Raptor.
Customers who participate in the test drive will automatically receive a PHP 5,000 discount on their purchase of a Ford vehicle. Additionally, those who reserve a vehicle during the event will enjoy an immediate PHP 20,000 cash discount. They will also gain access to the “Pick-a-Prize” promotion, where they could win up to PHP 100,000 in cash discounts.
Other “Pick-a-Prize” rewards include cash discounts of PHP 50,000, PHP 30,000, PHP 20,000, or PHP 10,000, as well as accessory packs, director’s chairs, air purifiers, dash cameras, fuel vouchers, and premium bags.
The Ford Island Conquest in Iloilo City will be open to the public from 10:00 AM to 10:00 PM daily. Admission is free, and everyone is welcome to join and experience the event.
For more information, visit the Ford Philippines at https://www.ford.com.ph/ or follow their official social media pages.
