Ford Philippines delivers strong retail performance in the first quarter of 2024, crediting the achievement to the strong demand for their popular models today such as the Ranger pickup, Everest SUV, and Territory small SUV.
Retail sales rose 28% from a year ago to 7,531 vehicles sold for the first three months of 2024. The Ford Ranger remained as Ford’s top-selling vehicle with sales growing by 33% from last year to 3,290 vehicles. The Ranger also retained its leadership in the 4×4 pickup segment with 2,166 units sold.
The Ford Everest sustained its sales momentum from 2023, recording a 96% growth from last year to 2,713 vehicles sold for the first quarter of 2024. The Ford Territory also maintained its top position in the small SUV segment with sales reaching 1,433 units for the first three months of the year.
Seeing the strong demand for the Territory, Ford is keen to further boost its sales with a new promo for the small SUV. Ford introduced in April the Territory 5-Star Care Package, which allows buyers of the Territory Titanium to enjoy complimentary 5-year scheduled service plan (SSP) and a 5-year emergency roadside assistance on top of the standard 5-year warranty, including a Php20,000 cash discount.
The SSP is a prepaid plan that protects customers from future parts and labor price increases on their periodic maintenance service (PMS). Meanwhile, Ford’s emergency roadside assistance gives owners access to 24/7 support, nationwide towing coverage, minor on-site repairs, and other services. With Ford’s warranty, customers get access to a comprehensive service protection plan that covers parts and labor to repair over 1,000 key components. The Territory Titanium X variant is also available with a Php20,000 cash discount from April 1 to 30, 2024, on top of the standard 5-year warranty.
Ford also launched its Battery Program where customers can enjoy competitively- priced battery packages that start at Php6,300. Along with this comes free labor on installation and extended warranty of up to 24 months. The program is available for EcoSport, Everest, Fiesta, Focus, Ranger and Territory until June 30, 2024.
As the Ford Explorer continues to gain popularity among customers, Ford Philippines is set to refresh and expand its North American-built vehicle line-up with the launch of the All-New Mustang in May and the All-New Bronco very soon. A sneak peek at the All-New Mustang took place last April 17 during the Mustang’s 60th anniversary.
“We are off to a strong start in 2024 and we thank our customers for their trust and loyalty, as well as our dealers and partners for their support to enhance the ownership experience,” shares Mike Breen, Managing Director for Ford Philippines. “The second quarter will be a busy period for us as we continue to enrich the Filipino mobility lifestyle with our segment-leading vehicles and innovative service offerings,” Breen adds.
Customers can reserve the Explorer, All-New Mustang and All-New Bronco exclusively on Ford’s online reservation portal via ford.to/ReserveToday. For more details, visit the Ford Philippines website at https://www.ford.com.ph/
