Luxury Chinese auto brand Hongqi (pronounced “hong-chi”) officially entered the local automotive market. Renowned for its exquisite line of limousines and SUVs, Hongqi will be locally sold through its official Philippine distributor EVOxTerra.
Hongqi is China’s oldest luxury car brand that was established in 1958. Its long, rich, illustrious history has earned the brand to be one of China’s most prestigious luxury passenger car manufacturers that continues to be the choice by some of the most influential personalities in China.
In a press conference hosted by EVOxTerra at the TDG In.Hub in Taguig City, Hongqi unveiled two of the introductory models that are set to pit the European-dominated luxury segment of the market. The full-size luxury sedan H9 and the full-electric smart luxury SUV E-HS9 are the first two models that the brand brought into the Philippines.
“We are extremely proud to bring this legendary car marque to the Philippines and let Filipinos finally experience for themselves the many reasons why Hongqi remains such an enduring international brand,” said EVOxTerra President Rashid Delgado.
Hongqi has been in the forefront when it comes to research and development of the latest mobility technologies and electrification. With this, Delgado added that the partnership with the luxury Chinese brand solidifies EVOxTerra’s commitment to promoting sustainability and embracing the future of mobility.
“We are very excited to finally enter the Philippine market and give Filipino car enthusiasts the Hongqi brand of utmost luxury, state-of-the-art design, and topnotch performance,” said FAW Hongqi Oversees General Manager, Mr. Wang Zuoquan.
“With the country well on its way to recovery from the pandemic, we think this is an excellent time to further expand Hongqi’s global footprint,” enthuses Robert Shaw, EVOxTerra Vice President and General Manager.
“Local customers are assured of the excellent after-sales support that EVOxTerra is known for. We are also inviting and looking forward to working with local partners and dealers who want to bring Hongqi to the rest of the country,” added Shaw.
Hongqi’s first public appearance in the country happened at the 10th Philippines Electric Vehicle Summit (PEVS) in October 2022, showcasing the E-HS9 full electric SUV. The full electric SUV, which will be available in the country with a PHP 4,980,000 price tag, was well received by the event attendees with its European-inspired styling and plush interior design.
As for the future of the brand, the initial vehicle lineup of Hongqi in the Philippines will consist of four models classified into two categories of New Energy Vehicles (NEV) and Internal Combustion Energy (ICE) models. EVOxTerra also shared that a flagship Hongqi showroom located in BGC will be opening to the public soon.
