Caltex, marketed by Chevron Philippines Inc. (CPI), continues to enhance its non-fuel retail (NFR) offerings alongside its growing retail presence. In line with this, Caltex has partnered with PICKUP COFFEE, a proudly Filipino brand known for its high-quality, affordable espresso-based beverages.
Through this collaboration, Caltex aims to elevate the customer experience by offering premium coffee options at select service stations. This initiative is expected to drive foot traffic, boost revenue, and reinforce Caltex’s commitment to providing value-added services.
“We are excited to partner with PICKUP COFFEE, a brand that shares our commitment to customer satisfaction and long-term growth,” said Billy Liu, General Manager and Country Chair of CPI. “This partnership reflects our dedication to innovation and delivering a seamless experience for our customers.”
PICKUP COFFEE CEO Francis Flores echoed this sentiment, emphasizing the mutual benefits of the collaboration. “We look forward to working with Caltex to create more opportunities for customers to enjoy our coffee while on the go. This partnership aligns with our mission to provide fast, delicious, and affordable beverages—everywhere.”
With this alliance, Caltex continues to build strong, customer-centric partnerships that drive growth and enhance its brand presence in the market.
