In an exciting development for environmentally-conscious automotive enthusiasts, BYD Cars Philippines has partnered with Ayala Land Incorporated to join the ACMobility ACRE Movement. This collaboration, which was formalized today, marks a significant step towards integrating sustainability into the customer ownership experience through the ACRE Movement’s innovative Gift of Tree program. Starting this July, ALI’s carbon forest partners will plant and nurture one tree for every BYD vehicle sold.
“BYD continuously aims to reinforce its sustainability brand pillar via meaningful community endeavors that engage with its customers,” shared Toti Zara, Head of Automotive Retail Distribution at ACMobility.
“At the heart of BYD Cars Philippines and ACMobility is changing the way you move by driving sustainability and embracing social responsibility. ACMobility’s distributorship of BYD allows it to enjoy the unique advantages of Ayala Corporation’s sustainability efforts. Through this partnership with Ayala Land, we are also introducing to our customers the value of sustainability that validates their decision to purchase a BYD,” Zara added.
The ACMobility ACRE Movement seeks to give back to the environment and contribute to the restoration of Ayala Land Inc.’s carbon forests. The increasing sales numbers of BYD Cars Philippines, along with other ACMobility automotive brands that are expected to join soon, will significantly enhance the tree-planting initiative’s impact.
“As the country’s leading real estate developer, Ayala Land is committed to creating sustainable communities where people can thrive,” said Robert S. Lao, Chief Sustainability Officer of Ayala Land. “Partnering with ACMobility and BYD aligns with our vision of eco-efficiency and sustainability. We have dedicated 784 hectares across seven sites from our land bank as carbon forests. These sites absorb carbon dioxide and help remove greenhouse gas emissions from the atmosphere. BYD, with its zero-tailpipe emission lineup of electric vehicles, matches our goals, and we are proud to be their partner in driving sustainable mobility,” Lao added.
The Push for Global No.1
BYD is a global leader in new energy vehicles (NEVs) and is on track to become the third-largest automotive brand in the world by 2024, based on market capitalization. The electric vehicle maker has been a dominant force in its home market, consistently holding the number one spot for nine consecutive years.
In the fourth quarter of 2023, BYD clinched the top position in the global EV market. In 2023 alone, BYD produced over 3 million vehicles, with 1.6 million being battery-only passenger cars and the remaining 1.4 million being extended-range EVs. These impressive production numbers bring BYD closer to its goal of becoming the global No.1 electric vehicle brand and solidifying its top position in the Philippine market.
A Commitment to Sustainability
The partnership between BYD Cars Philippines and Ayala Land through the ACMobility ACRE Movement is more than just a corporate alliance; it is a testament to both companies’ unwavering commitment to sustainability. By integrating the Gift of Tree program into their sales strategy, they are not only offsetting carbon emissions but also fostering a culture of environmental stewardship among their customers.
Customers who purchase BYD vehicles will now be part of a broader environmental initiative, knowing that their investment contributes to a greener future. Each tree planted as part of this program will help sequester carbon dioxide, promoting cleaner air and combating climate change. This initiative aligns perfectly with BYD’s vision of a sustainable and eco-friendly future, reinforcing the brand’s image as a pioneer in green technology and environmental responsibility.
Enhancing Customer Experience
The collaboration also enhances the overall customer experience. When customers buy a BYD vehicle, they are not just purchasing a car; they are investing in a sustainable future. This unique selling proposition is expected to resonate well with the growing segment of environmentally-conscious consumers in the Philippines.
Moreover, the partnership leverages Ayala Land’s extensive expertise in sustainability and eco-efficiency. By incorporating these principles into their operations, BYD Cars Philippines is setting a new standard in the automotive industry, where environmental responsibility and cutting-edge technology go hand in hand.
Looking Ahead
With the increasing demand for sustainable transportation solutions, the partnership between BYD Cars Philippines and Ayala Land through the ACMobility ACRE Movement is timely and strategic. It underscores the importance of collaborative efforts in addressing environmental challenges and highlights the role of innovative programs in promoting sustainability.
For more information about the automaker and its vehicles, please visit BYD Cars Philippines’ website at www.bydcarsphilippines.com.
