AISIN Philippines recently took a significant step forward in strengthening its presence in Mindanao with a series of on-the-ground initiatives aimed at engaging both motorcycle riders and automotive professionals. The regional tour featured a blend of daytime roadshows, shop activations, and industry-focused evening gatherings—each crafted to introduce AISIN’s growing portfolio and deepen relationships across sectors.
This latest rollout marked the second phase of AISIN’s Mindanao campaign, reflecting its commitment to building connections that go beyond transactions. By immersing itself in local communities, AISIN delivered not just products, but also insights, trust, and relevance.
Motorcycle Oils Take Center Stage
A key highlight of the tour was the official launch of AISIN’s motorcycle oil line—a strategic addition to its offerings, long anchored in four-wheel vehicle expertise. Partnering with local motorcycle shops, AISIN hosted interactive roadshows that welcomed riders with live demos, promos, and hands-on product experiences.
The message was simple: performance, protection, and reliability are just as critical on two wheels. For many attendees, it was their first encounter with AISIN as a motorcycle oil provider—proof that the brand is evolving to meet the full spectrum of mobility needs.
Deeper Industry Conversations
In the evenings, AISIN shifted gears to connect with garage owners, shop operators, and longtime partners through exclusive VIP Nights. These sessions were less about product pitches and more about big-picture value—highlighting AISIN’s complete solutions for aftermarket needs.
From clutch kits and brake pads to filters and fluids, guests were reminded of how much AISIN already contributes to their daily operations. The most common reaction? “I didn’t realize AISIN made that too.”
An Experience of Rediscovery
What set this tour apart wasn’t just the introduction of new products, but the opportunity to re-engage with AISIN in real-world settings. There was no hard sell—just meaningful interactions where the products spoke for themselves. The result: a renewed appreciation for a brand that continues to grow with the market it serves.
AISIN’s motorcycle oils and full range of automotive components are now available in partner shops nationwide. Whether on the road or in the workshop, AISIN is already part of the drive.
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