Ford has announced recently that Pedro Simoes will assume the role of Managing Director for Ford Group Philippines. This will take effect on December 1, thus succeeding Michael “Mike” Breen, who is set to return to the United States.
In his new position, Pedro will focus on driving Ford’s continued growth in the Philippines. His priorities include sustaining the brand’s strong momentum, enhancing customer and aftersales services, and fostering robust partnerships with dealers to better serve Ford customers.
Prior to taking the helm, Pedro has released a short video of thanks and optimism, recognizing the support and partnership the brand’s business and media partners, as well as dealer teams have extended to Ford and is looking forward to further strengthening this relationship as he steps into his new role in a few weeks.
The video can be viewed at https://www.ford.com.ph/NewFordPHMD1/
