Partspro is marking its 10th year in the Philippine automotive industry. As such, the auto aftermarket company has announced renewed focus on expanding its services for motorists, workshops, and business partners while preparing to introduce AI-powered customer support.
Founded with the goal of simplifying how Filipinos source automotive parts, Partspro says it has grown from a single online catalog into what it describes as the country’s largest online automotive parts store. Over the past decade, it has also expanded its reach beyond direct-to-consumer sales by building a nationwide business-to-business distribution network.
Instead of operating solely as an e-commerce platform, Partspro has positioned itself as an automotive parts concierge, helping customers locate replacement components, aftermarket upgrades, and specialized consumables that are often difficult to source. Through customer support channels including social media, Viber groups, and product specialists, the company assists vehicle owners in identifying the correct parts for their vehicles before completing purchases.
Its retail operations now span multiple digital platforms, including its official website, Lazada, Shopee, and TikTok Shop. The company also emphasizes transparent pricing by displaying product prices online to help customers make informed purchasing decisions.
Beyond retail, Partspro has expanded its presence in the automotive aftermarket through a growing B2B network that serves dealer groups, service centers, fleet operators, and independent garages. The company supplies workshop essentials such as motor oils, brake cleaners, degreasers, and other consumables, while also providing automotive accessories and promotional items for corporate clients.
The company has also built credibility in motorsports through the Partspro Race Team, composed of champion drivers competing in various racing series around the country. According to Partspro, the race cars are equipped with products sourced from its own inventory, allowing components and lubricants to be tested under demanding racing conditions before reaching customers.
Looking ahead, Partspro is developing a custom AI-powered assistant that will provide round-the-clock customer support. The planned system is intended to answer product availability inquiries and assist customers with vehicle fitment concerns at any time of the day.
As it enters its second decade under Managing Director Raffy David, Partspro says it remains committed to strengthening its position in the Philippine automotive aftermarket while continuing to support both individual motorists and commercial partners through its expanding digital ecosystem.
Autocar’s Take
Ten years is a significant milestone in the Philippine automotive aftermarket, especially for a company that began as an online parts retailer. What stands out about Partspro is its effort to solve a common frustration among vehicle owners: finding the right automotive parts without the guesswork. Its expansion into B2B distribution and motorsports also shows growth beyond traditional e-commerce. If its planned AI-powered customer support delivers accurate fitment advice and faster assistance, it could further improve the customer experience.
