Ford Philippines expanded its pickup truck lineup with the introduction of the all-new Ford F-150. The latest iteration of America’s favorite pickup truck made its Philippine debut with a turbocharged diesel engine.
Along with the highly anticipated diesel mill, the local introduction of the latest generation F-150 comes with the signature full-size pickup truck robustness, class-leading capabilities, and a suite of advanced smart and safety driving features.
“The all-new F-150 is a formidable addition to our truck lineup and will continue to strengthen our truck leadership in the country. Purpose-built from the ground up, the all-new F-150 is redesigned to be the toughest and most productive F-150 ever. Our deep understanding of truck customers reflects in the new features available on the all-new F-150 that help take productivity to the next level,” said Ford Philippines managing director Michael Breen.
Answering the long-time request of the market for a diesel F-150 variant, Ford Philippines brought in the F-150 Lariat Diesel 4×4 as the pickup truck’s latest generation introductory variant. The all-new F-150 is powered by a 3.0-liter 4-valve DOHC Power Stroke V6 turbocharged diesel engine. Equipped with start-stop technology, the diesel mill is rated to output 253 PS power and 596 Nm of torque. These numbers are transferred to the wheels via a Ford’s 10-speed SelectShift Automatic Transmission. This transmission comes with Progressive Range Select and Selectable Drive Modes making the truck adaptable to various situations while maintaining efficiency.
Robust yet premium
A true pickup truck to its core, the all-new Ford F-150 hosts practical features that are nature to a truck. Aside from its oozing pickup truck toughness, the all-new Ford truck sports premium features. LED cargo box lighting with zone lighting and power-deployable running boards with kick switch make cargo hauling and cabin entry easier in the dark. As for its looks, the LED reflector headlamps with dynamic bending, LED fog lamps with cornering lamps, configurable daytime running lamps and LED tail lamps come standard as well. Completing the macho truck look is a set of 20” 6-spoke dark alloy aluminum wheels wrapped in all-terrain tires.
Stepping inside, the all-new F-150 features a smooth combination of style, comfort, utility, and technology in one premium interior. The hefty dashboard is highlighted by the 12” digital instrument cluster panel which feeds vehicle information to the cockpit and the 12” touchscreen infotainment display serving as the centerpiece of the dash. The all-new F-150 comes with a twin-panel moonroof which allows natural lighting to the cabin. It also comes with a Stowable Shifter which allows better cockpit space when parked at a press of a button. Other notable amenities are Remote Keyless Entry System, Accessory delay for power features, Dual-zone electronic automatic temperature control, and Power-adjustable pedals with memory feature.
Adding to the premium feel are the leather-wrapped seats which come with heating and ventilation function. The second-row seats are also 60/40 split one-touch flip-up seats which come with folding armrest and cupholders.
Smart and safe features
For connectivity, the all-new Ford F-150 is equipped with SYNC 4. The 12” center stack touchscreen LCD features Apple Carplay and Android Auto compatibility. Premium sounds are courtesy of an 8-speaker and a subwoofer sound system by Bang and Olufsen.
Safety on the road is handled by the latest version of Ford’s suite of safety techs, the new Ford Co-Pilot 360 2.0 which comes standard with the all-new F-150. Safety technologies are Pre-Collision Assist with Automatic Emergency Braking (AEB), Blind Spot Information System (BLIS) with Cross-Traffic Alert, Lane Keeping System (LKS), Auto-High Beam headlamps, Reverse Sensing System, Reverse Brake Assist, and Post-Collision Braking. The F-150’s Co-Pilot 360 2.0 comes with Intelligent Adaptive Cruise Control with Stop-and-Go, Lane Centering and Speed Sign Recognition and Evasive Steering Assist. It also has Active Park Assist 2.0 and a 360-degree camera which comes standard.
The all-new Ford F-150 comes in color options, Agate Black Metallic, Iconic Silver Metallic, Lead Foot, Oxford White, Rapid Red Metallic, Velocity Blue Metallic, and Carbonized Gray Metallic. As for its pricing, the Ford F-150 Lariat Diesel 4×4 is priced at PHP 3,398,000.