AITO, a new force in luxury New Energy Vehicles (NEVs), has officially entered the Philippine market with the launch of the AITO M9 – a flagship SUV that has gained international recognition and recently outperformed long-established European brands in China.
Traditionally, the luxury vehicle segment has been dominated by European marques such as Audi, BMW, Mercedes-Benz, and Range Rover. These brands are known for their heritage, craftsmanship, and engineering excellence. However, a paradigm shift is underway, with Chinese consumers – among the most tech-savvy and demanding in the world – now placing a premium on innovation, performance, and intelligent features. The AITO M9 reflects this shift.
In a Bloomberg report dated May 19, 2025, the AITO M9 was cited as a standout in China’s premium NEV segment, surpassing even BMW and Mercedes-Benz in sales. The model’s success underscores its appeal to a new generation of luxury vehicle buyers who value technology and sustainability alongside design and comfort.
Developed under Huawei’s smart vehicle platform and the expertise of 3,000 engineers, the AITO M9 features Huawei’s HarmonyOS smart cockpit system, a panoramic triple-screen layout, intelligent voice control, and seamless connectivity. These technologies support advanced driver assistance, next-level entertainment, and a more immersive driving experience.
“The reception of the AITO M9 in China reflects a growing demand for intelligent, high-performance NEVs,” said Jona Chiang, Marketing Director of QSJ Motors-AITO Philippines. “Now, Filipino drivers have the opportunity to experience a new level of sophistication that blends innovation with practicality.”
Available exclusively through QSJ Motors Philippines Inc., the AITO M9 is set to redefine local expectations for luxury mobility. With an advanced electric powertrain, refined interior, and intelligent design, the M9 brings the future of driving to the present.
Interested customers may experience the AITO M9 at the AITO EDSA Test Drive Center, located at the ground floor of Primex Tower, corner Connecticut and EDSA, San Juan, Metro Manila. For more details, visit www.aito.ph/aitom9.
