For the first time in Mitsubishi Motors’ history, the global spotlight will shine on the Philippines as Mitsubishi Motors Philippines Corporation (MMPC) proudly hosts the world premiere of its newest concept vehicle—a 7-seater SUV. This landmark unveiling will take place during the highly anticipated 9th Philippine International Motor Show (PIMS) 2024, marking a significant milestone for both MMPC and the Philippine automotive industry.
The new 7-seater SUV concept is designed to embody Mitsubishi Motors’ unwavering commitment to delivering fulfilling mobility experiences that ignite the adventurous spirit in drivers and bring excitement to all passengers.
By choosing to debut this groundbreaking SUV concept in the Philippines, Mitsubishi Motors underscores its dedication to the ASEAN market and highlights MMPC’s integral role in the company’s global strategy. Traditionally, such launches have occurred in key markets like Thailand or Indonesia. However, this year, the Philippines takes center stage, marking a monumental occasion for the country’s growing automotive industry.
“The decision to hold the world premiere in the Philippines demonstrates the country’s increasing significance within Mitsubishi Motors’ global operations,” said MMPC President and CEO Ritsu Imaeda. “This new concept vehicle reflects our vision of providing top-quality vehicles tailored to the needs of the ASEAN region, and we are honored to showcase it here first.”
The new 7-seater SUV concept represents the perfect blend of Mitsubishi Motors’ heritage of craftsmanship and its forward-thinking approach to meeting the evolving demands of modern drivers. It is designed to embody the essence of “Mitsubishi Motors-ness,” combining innovative features with the brand’s core values of reliability, durability, and performance.
MMPC invites everyone to witness this historic unveiling at the 9th Philippine International Motor Show, happening from October 24 to 27, 2024, at the World Trade Center in Pasay City. Don’t miss the chance to be among the first to experience Mitsubishi Motors’ latest concept vehicle and explore the exciting lineup of products on display at the Mitsubishi Motors booth.
This world premiere is a must-see event for car enthusiasts and industry professionals alike, as Mitsubishi Motors takes a bold step forward in shaping the future of mobility in the ASEAN region.
