Mitsubishi Motors Philippines Corporation (MMPC) is set to captivate the audience with its dynamic product lineup and a surprise element at the 9th Philippine International Motor Show (PIMS), scheduled from October 24 to 27, 2024, at the World Trade Center in Pasay City. MMPC will be among the seventeen automotive brands interpreting this year’s theme, “Dare. Drive. The Future Redefined.”
With a rich legacy of over six decades in the automotive industry, MMPC will present its latest technological advancements and a diverse range of vehicles that cater to the evolving needs of Filipino customers.
Visitors to the Mitsubishi Motors Philippines booth can expect an engaging and interactive experience, with a chance to explore the brand’s entire vehicle lineup. The spotlight will be on its newest models, the All-New XFORCE and All-New Triton, both launched this year. These bold and innovative models are designed to attract young and young-at-heart drivers looking for an adventurous and reliable partner for their daily drives.
MMPC’s participation at PIMS will also emphasize its vision for the future of mobility through the concept of “Mitsubishi Motors-ness,” which embodies a blend of unmatched capability, advanced safety features, and exceptional comfort—all aimed at delivering a superior driving experience. This commitment goes beyond just the vehicles; it extends to comprehensive aftersales services, ensuring peace of mind for Mitsubishi owners throughout the lifespan of their cars.
“This year marks the biggest PIMS yet, with seventeen automotive brands participating, and we are thrilled to be a part of it,” said Ritsu Imaeda, President & CEO of MMPC. “Our display lineup this year reflects our dedication to addressing the ever-evolving needs of the Filipino market. We are excited to showcase what Mitsubishi Motors-ness truly means and provide the public with a glimpse into the future of mobility.”
