Honda Motor Co., Ltd. revealed its new “H” logo, featuring a refreshed design that’s meant to symbolize the car brand’s revamped business strategy as well as to show its constant urge to pursue new challenges and advancements.
The Japanese automaker decided to launch a new “H” logo to further emphasize its move in developing next-generation electric vehicles (EVs) and next-gen hybrid EVs. It also represents the car brand’s Honda 0 Series, which is being developed with the determination to “create new EVs from ‘zero’ by going back to the starting point of Honda as an automaker.”
Honda explains that the new “H” logo is designed like “two outstretched hands,” which is said to show Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of its customers. It also represents Honda’s automobile business as a whole, including not only automobile products but also other customer touchpoints such as dealership locations, communication initiatives, and automobile motorsports activities.
The new “H” logo is to be applied to Honda’s next-gen EVs and HEVs that will be introduced to the market in 2027 and beyond. Speaking of which, Honda Motor Co., Ltd. Director, President and Representative Executive Officer (Global CEO) Toshihiro Mibe shared that the car brand will be realigning its business strategy when it comes to the development and production of EVs. Honda noted that there is a “slowdown in the expansion of [EVs]” in the market, which is caused by several factors, including changes in environmental regulations.
As a result, the current demand for HEV models is high, according to Honda. Therefore, Honda said that it will position its HEVs, mostly next-generation HEV models, to be introduced to the market in 2027 onward. By 2030, Honda shared that it aims to increase total automobile sales volume to above the current level of 3.6 million units, with a HEV sales target of 2.2 million units.
