General Tire has re-entered the Philippine market and has re-launched the brand through this year’s Trans Sport Show. Known for their robust history dating back to 1915 in Ohio, the brand has become a trusted name in the global automotive industry. The Philippine relaunch introduced YHI Philippines, Inc., a major importer and distributor of automotive products as their official distributor.
Continental, which acquired General Tire in 1987, has been expanding its reach in the Asia-Pacific region. The now have a new manufacturing plant in Thailand. Jaey Wang, Continental’s Head of Sales and Marketing for Asia Pacific Export Markets, emphasized this commitment. “As we established one of the most technologically advanced plants in APAC, we are now able to supply the best quality General Tire products with a shorter lead time,” Wang noted. This development is expected to benefit the growing overlanding community in the Philippines.
General Tire is renowned for its SUV and pickup tire technology, offering exceptional performance across various terrains. The brand’s products are now available nationwide through Wheel Gallery, Gears, Tri-J Marketing in Cebu, and Power Point Enterprises in Cagayan De Oro. These products include:
- Grabber HT6 – With handling and comfort being the priority, the Grabber HT6 gives the driver the best experience on the highway. Recommended for everyday use, and one that is most reliable for the urban lifestyle.
- Grabber AT6 – For the ones with an ultimately dynamic lifestyle, the Grabber AT6 highlights adaptability, and provides all-terrain toughness that does not sacrifice on-road comfort. Experience exceptional off-road traction across rough environments, and cruise enjoyably with its low-noise highway performance.
- Grabber A/Tx – With its all-terrain studdable and symmetric patterns, the Grabber A/Tx is the set that really means business for all overlanding enthusiasts. This next-generation, aggressive all-terrain tire provides exceptional off-road capability and durability. Carrying a Three-Peak Mountain Snowflake badge, this tire is certified to perform exceptionally in all weather conditions.
- Grabber X3 – Fitted for extreme adventures, the Grabber X3 will conquer the roughest conditions for SUVs and trucks that are meant to play in the wild. These are designed to grip mud, dirt, and rocks.
Jason Delloso, General Manager of YHI Philippines, expressed enthusiasm for the brand’s future in the country. “It will be our mission to carry on the brand’s legacy. We are looking forward to growing General Tire’s market share with the initial lineup of products, as we anticipate additional tire models in the future. The brand’s advancement is guided by our strong drive to market new sizes and patterns that will cater to a larger audience in the local SUV and 4×4 scene,” Delloso stated.
The event was also attended by Jimmy He, Senior Manager for International Business Development at YHI International Limited, who highlighted the brand’s global presence. “General Tire stands as a beacon of innovation and excellence. It has a brand history of more than 100 years, with diverse success stories proven in the US. It is our honor to bring this distinguished brand into the Philippines as a part of our important tire portfolio,” He said.
For dealership inquiries, contact (0917) 854 2985. Like and follow their official Facebook page https://www.facebook.com/GeneralTireYHIPH and official Instagram account https://www.instagram.com/generaltire.ph/
