Chevrolet Philippines President and CEO, Maria Fe Perez Agudo, took center stage at the Manila International Auto Show (MIAS) unveiling the company’s remarkable achievement of a 41% surge in sales during the first quarter of the year. This impressive feat was largely propelled by the stellar performance of Chevrolet’s lineup including the Tracker, Camaro, and Trailblazer models. Aggressive sales campaigns and strategic product road shows were pivotal in driving this substantial growth.
During her presentation at MIAS, President Agudo underscored Chevrolet’s unwavering commitment to its customers, portraying the company’s evolution as an ongoing journey of refinement and enhancement. She stressed that the surge in sales figures is not merely a statistical triumph but a tangible manifestation of Chevrolet’s steadfast dedication to consistently delivering value and quality.
The overarching theme of “Generation Chevrolet” showcased at the auto show served as a poignant reminder of the company’s pledge to integrate customer and dealer feedback into its operations. Central to this commitment is the implementation of the REWORK strategy, which encompasses the launch of competitively-priced products, an extensive dealership network expansion, and enhancements in after-sales services. These initiatives collectively aim to elevate the ownership experience for Filipino consumers, cementing Chevrolet’s position as a frontrunner in the automotive industry.
In her address at MIAS, President Agudo delineated Chevrolet’s market approach, characterizing the brand as synonymous with inspiring design, intrinsic value, and exceptional performance, all underscored by a foundation of proven reliability and durability. This articulation not only encapsulates Chevrolet’s core values but also underscores its strategic trajectory in the dynamic Filipino market.
