ChanganPH inaugurates National Headquarters


Changan Motor Philippines, Inc. (CMPI), the official distributor of Changan vehicles in the country, bolsters its presence in the Philippine automotive industry with the inauguration and blessing of the CMPI National Headquarters, last Friday, December 2, 2022 at the Auto Resources Center (ARC) in Calamba City, Laguna.

The CMPI National Headquarters is envisioned to set the standards for the Changan business in the Philippines, observing the global corporate identity of Changan International Corporation (CIC). It will serve as the premier showcase and training hub for dealership facilities and opetions in the Philippines.

In attendance were dignitaries from Government s well as key executives from Changan International Corporation (CIC), CMPI, leaders of the nationwide dealership fortress, and Changan partner institutions from banking and the media.

The event signals a new and stronger partnership of both nations to advance the local automotive industry and so significantly contribute to driving the country’s economic recovery.

Monsignor Alex Ramon Amante, Diocesan Pastoral Director of the Diocese of San Pablo, led the blessing of the new facility.

“Today, we open our doors for the Filipino to fully experience Changan’s ‘Lasting Safety,’ not only in terms of our product and service offerings, but also in the way we look after the interests of our stakeholders—customers, employees, and neighboring communities whom we intend to reach out to in terms of opening new job opportunities and meaningful corporate social responsibility initiatives,” said CMPI President and CEO Maria Fe Perez-Agudo.

“It is indeed a privilege to experience the Philippines as one of the newest and most promising markets of the Changan brand,” CIC Sales Director Arieson Zhang. “With the recent launch of the New Changan CS55 Plus in the Philippines and the rise of the headquarters of Changan Philippines plus the entry of more new models to this country, we trust that Changan will carve its own niche in the Philippine auto industry.”

Nerve center of Changan’s brand power in the Philippines

Standing on more than 2,300 square meters of space within the pioneering 20-hectare green automotive facility of the Auto Resources Center (ARC) in Calamba, Laguna, CMPI’s National Headquarters concretizes Changan’s vision of excellence as a global automaker.

An elegant showroom with a grand brand wall and reception immediately welcomes guests, with 24-meter wide frontage and 6-meter high ceiling. Its massive 288 square meters of space can accommodate up to nine vehicle displays with enough floor space for customers to check out Changan’s bestsellers.

A relaxing customer lounge is conveniently situated near the showroom for reception and lounging.

A dedicated service reception area is provided for accommodation of service requests. The 1,245 square meters of main service workshop and service extension building consists of general job work bays including an electric vehicle charging station and body repair work bays with painting booth and support rooms.

The building also houses the Changan Philippines offices and training facilities, set to embody the brand’s world-class operations in Sales, After-sales, and Customer Relations.

Within the headquarters complex is the expansive service area, boasting of the complete lineup of Changan’s Vital 5 Plus service offerings: 5-year or 100,000 mileage Warranty, Pace-setter Towing Service Mobile initiative, Fastlane 60-minute service guarantee, Veloservice Service Appointment Booking, and the Changan Artificial Intelligence Agent or CAIA.

The main service and parts area occupies 336 square meters of space that opens to two work bays for general job or quick service, including an electric vehicle charging station, wheel alignment, support rooms (assembly garage, tool room, oil warehouse, air compressor and gen-set), and parts warehouse. Moving further to the service workshop extension, a total of 961 square meters are dedicated to four general job work bays, body repair work bays, painting booth, wash bay, support rooms and offices for Changan service experts and technicians.

To cater to Changan’s future line of Electric Vehicles, the first Changan E.V. charging station is operational at the CMPI National HQ.

The entire HQ employs Changan’s Care Suite (C-Suite) of advanced safety and health protocols to ensure the protection of visitors, customers, and on-site personnel.

The CMPI headquarters operates in synergy with CIC and the Changan dealer network with an aim to consistently deliver quality and excellence in motoring, service, and workmanship, attesting to Changan’s mission of driving change in personal mobility.

Premier standard bearer for Changan global operations

The Changan brand was formally launched on November 11, 2020 with an initial model lineup consisting of the Changan Alsvin sedan, the CS35 Plus, CS75 Plus, and CS95. Since then, the Alsvin and the New CS35 Plus, launched March this year, had been steadily gaining a huge following among young, upward moving professionals with an appetite for premium, future-forward personal mobility. In November this year, CMPI introduced another new member of its growing SUV portfolio, the CS55 Plus.

Changan International Corporation (CIC) counts 160 years as a leading China auto brand, one of the world’s top 15 auto makers, and poised to be a dominant player in the new energy vehicle (NEV) and autonomous driving market by 2025. Known to dedicate 5% of its annual sales to research and development (R&D), CIC recently announced a $12.55 billion (B) priority investment on NEVs by the end of 2025 with

projected sales of 1.5 million (M) electric cars and plug-in hybrids or some 35% of the company’s total sales for that year

The headquarters boasts of a 3S (sales, service, spare parts) facility, mirroring the excellence of serving motorists the Changan way, which is anchored on the brand’s commitment to lasting safety.


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Neil Pagulayan
You can catch him daily on Mellow 94.7's morning show he also contributes on DRIVE, Manila Bulletin's motoring section...


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