Ford Philippines continues to bring its latest models closer to potential customers, as it rolls its mobile showroom to San Carlos City in Negros Occidental. This gives more individuals the chance to see and test drive Ford vehicles more easily and conveniently.
The recent stop of the Ford mobile showroom is at Lot 55 A, Carmona St., San Carlos City. The pop-up Ford showroom will be at the said location until May 22, 2026. As such, the Blue Oval brand is encouraging interested individuals living nearby to inquire about and experience Ford’s latest vehicles. Visitors can also enjoy special offers and receive exclusive merchandise when they test drive or reserve a Ford vehicle at the mobile showroom in San Carlos City.
“We are committed to expand the reach of our mobile showroom and bring the Ford dealership experience to more customers. By tapping the potential of cities like San Carlos City, we are fulfilling our promise to our customers to be where they are and offer them the ease and convenience of owning their dream Ford,” said Ford PH Marketing Director Mark Parulan.
Individuals who drop by Ford’s mobile showroom at San Carlos City, Negros Occidental, can get behind the wheel of the following vehicles: Territory Hybrid, Everest, and Ranger.
The Territory Hybrid is one of the most popular vehicles from Ford PH since its launch last year. It is equipped with a 1.5-liter turbocharged hybrid engine paired with a 2-speed dedicated hybrid transmission and a 1.83kW high-voltage battery. Combined output figures are: 148 horsepower from the engine, 216 horsepower from the electric motor, with 315 Nm of peak electric torque.
As a side note, Ford PH could be preparing to expand the Territory Hybrid variant lineup, as suggested by the Department of Energy’s (DOE) website, which shows the list of recognized electric and hybrid vehicles. The said website indicates a listing under the name, Ford Territory Hybrid Platinum.
While we wait for Ford PH’s official announcement on its plans with the Territory Hybrid, visitors at the mobile showroom in San Carlos City may also get behind the wheel of the Everest. The Everest is Ford PH’s challenger in the tightly contested seven-seater midsized SUV, which includes the likes of the Toyota Fortuner, Mitsubishi Montero Sport, Nissan Terra, and Isuzu mu-X, among others.
Meanwhile, the Ranger is a pickup truck that features a bold exterior and advanced driver-assist technologies designed to support both everyday driving and weekend adventures.
Autocar’s Take
Ford Philippines continues to roll out its mobile showroom to bring its latest vehicles closer to potential clients. This is a nice strategy to not just tap potential clients, but it is also an on-ground activation that could help spread brand awareness. As such, bringing its mobile showroom to different locations allows Ford PH to bring the brand closer to the market.
Aside from displaying the vehicles, Ford PH is also offering test drive opportunities for select models, such as the Territory Hybrid, Everest, and Ranger. This makes its mobile showroom campaign even more effective as it can serve as an on-site one-stop shop for interested individuals.
